Specialist consultants in branding merchandise

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Not Just Another… Beach Umbrella

It isn’t a bad problem to have, fending off the sun rather than the rain. But as December comes and falls away and we all stumble forward, probably more than a little tipsily, into the blinding sun of 2019, more than a few of us will be feeling the heat.

It’s easy to spend Christmas week cooped up inside, nursing a nice port and eating yourself into a food coma, but then it’s time to get out and let the fun of the sea and surf wash away the accumulated kgs. Or at least move the eat fest to the beach.

Either way you’re going to need a spot of shade, and with the holiday season being a time of friendship and family, you’re probably going to need a lot of the stuff. Beach umbrellas are a mainstay in the arsenal of any sun lover. The stars of postcards and boardwalks, you can’t have a beach without a beach umbrella. Easily stored, carried and large enough to keep everyone cool and relaxed.

Large but also lightweight, the Bahama Beach Umbrellas eight panel design fits all the necessary specs for safe fun in the sun. Boasting a reflective silver lining with a UPF 50+ protection, short setup time and a nifty carry case, it’s a product that’s going to get around.

With options for screen printing and digital transfer, branding is exceptionally easy. Beaches are wide open, easily accessible spaces that provide a lot of visibility and footfall. With a striking design and logo on the showerproof polyester canopy, it’ll be easy to stand out, come rain or shine.

Not Just Another… Pair of Socks

Socks have become kind of a low-key way to inject a splash of colour and personality into business dress. They’re easy to cover up and easy to unveil. Take a seat at a boardroom table, and with a flick of your leg you can unveil a polka-dot print amidst your otherwise standard formal attire. Socks, as mundane as they once seemed, are now something of a statement.

Where there’s a statement to be made there is power. So ask yourself, what do your socks say about you? That’s the ethos behind companies like Swanky Socks, (https://www.swankysocks.com/about-swanky-socks/) who have sought to bring a variety of striking designs to your tootsies. They’ve done so rather successfully, with their brand now featured in over 250 retail stores. The key to their success might be the sliding range of their products, from the loud and colourful to the more subdued and sedate. With each design though, they still retain a consistently eye-catching style, so you can choose the volume of your statement.

There’s an untapped potential in branding socks. Many see it as just one part of a great whole. Nike socks are just there to compliment a set of Nike training trousers and a crew neck. Socks though have the unique ability to infiltrate any and all settings. Sports socks, business socks, lounge socks, it doesn’t matter. There’s always socks.

By producing branded socks you can make introduce your image to a vast array of settings and markets. What’s more, people often forget they’re wearing them. Wearing an emblazoned t-shirt or decorated jacket is something that you’re always aware of. If say you intend to produce some as promotional materials to give away, you’ll potentially see a much higher adoption rate than with a big and bold company t-shirt.

Socks aren’t always in the forefront of the mind but they’re always present. They wear out quickly but they’re quick and easy to produce, and always in demand. Everybody needs socks, and they need them often. Make your brand part of that need.

Not Just Another… Pair of Flip Flops

Flip flops, thongs, jandals or as they’re known (somewhat bizarrely) in South Africa, slops. The cooler more casual sibling of the sandal, there’s few summer footwear options more versatile or fashionable.

It’s a design that doesn’t really need reinvention. At least in the form factor. They’ve followed a consistent design since their inception in Ancient Japan and Egypt. So even today, in your cheap and cheerful thongs, you can follow Pharoah Chic and Samurai style.

They can be made to last a few weeks or a few years depending on the materials. Though I must admit a friend of mine had a pair that cost $2 that survived a four month trip around Asia with nary a scratch or tear.

We can offer highly customisable flip flops that can be manufactured in no time at all without sacrificing style. With a robust sole that’s designed specifically for high definition, full colour printing, you can keep your range varied.

Flip flops are popular with all ages, from toddlers to teens and far beyond, their versatility makes them an invaluable summer accessory. With a variety of printing options, simple and complex designs alike are readily available. For the discerning patron on race day looking for a simple solid colour pair to change into when the heels get to be too much, right down to the hyperactive ten year old who wants their favourite superhero emblazoned on their summer shoes. There’s something for everyone.  

Not Just Another… Pair of Sunglasses

Here in Australia we’ve got a special need for sunglasses. Long summers characterised by surf, beaches and barbies are staples of the Australian way of life. We have some of the highest and most consistent temperatures on earth and we’ve also got a great big hole in the ozone layer above us. Sunglasses have become a very stylish necessity.

Designs and products are very often referred to as ‘classic and timeless’, in the case of sunglasses this is actually closer to the truth than most. The earliest recorded examples of sunglasses date back to the classical period. Everybody’s favourite matricidal pyromaniac, Nero, watched the gladiatorial battles of ancient Rome through a pair of polished lenses. Whilst across in China, judges used smoky quartz glasses to hide their expressions in court. These early adopters were certainly innovators, but this eyewear of old did little to protect against anything other than glare.

Sunglasses have cropped up in the centuries since. Yellow tinted lenses were prescribed in the 18th and 19th centuries to treat syphilis, due to the disease causing light sensitivity. The modern form and usage of sunglasses however, didn’t really hit its stride until movie stars started framing their faces in the early 20th century and they didn’t go truly mainstream until Sam Foster found a market for cheap, mass-produced lenses in the 1920s. Ray-Ban hit the scene in the early 30s, and once a Life magazine piece sang this new fashions praises in 1938, people began scooping them up in droves.

Styles and shapes have drifted in and out of fashion over the course of the 20th century, but a great many of the first forms have stood the test of time. The Wayfarer remains an immensely popular style and is virtually unchanged since its 1956 debut. Ray-ban has remained a front runner in the field, and many of their original designs have endured. The eyewear of JFK and Buddy Holly can be seen today on Beckham and Pitt.

With time has come affordability, and today you can scoop up a pair of sturdy and effective shades for an astoundingly low price. Design patents on these timeless styles have long since expired and the market for competitively priced sunglasses has never been stronger. What’s more, it’s still a great area for experimentation and putting a twist on an old classic, as our partners are doing today. When it comes to sunnies, you can’t really go wrong.

Not Just Another… Drink Bottle

It’s a problem we’ve all faced. Overpriced coffee. It’s as certain in life as death and taxes. Between waiting in line for a $4 flat white in the heart of Sydney or pouring lukewarm filtered coffee out of the office pot, you can feel somewhat short of a choice.

If that description brings you to shudders, don’t fear, there is hope yet. Whilst increased storage options and mammoth company fridges have allowed people to start bringing their home crafted lunches to their desk, the same hasn’t been afforded to hot drinks. It’s about time that changed.

With a range of vacuum sealed drink bottles, you can bring the taste of your favourite brew to the office and beyond. Able to store hot drinks for up to 12 hours, the vacuum sealed bottle is perfect for the modern working environment. Whether you’re a sedentary worker, or always on the go, with a range of varying sizes and simple, elegant styles, you’ll never be caught short of your favourite energy boost again. Gone are the days of pounding back an espresso at your desk, and having to head straight back out to find another when your craving gets the better of you.

Even if coffee or tea isn’t your thing, this product can keep cold drinks cold for up to 24 hours. Your first sip in the morning will be just as refreshing as your last on the way home.

All of the bottles are made with a durable stainless steel finish which allows for a clear laser engraved company logo, name or design. Not only are the bottles eco friendly, being made of 100% recyclable materials (no dreaded plastic liner either, ensuring the beverage remains chemical and odour free), but they also have an almost indefinite lifespan.

Combining function with form, this handy little tool will keep your brand clear and visible for as long as necessary, with a sleek, minimalist design that leaves room for creativity and longevity.

 

Not just another… Wellbeing Product

Wellbeing products are somewhat ubiquitous these days. You’ll see them lining the walls of a pharmacy, perhaps stuffed in next to the Cadbury’s or even right at the checkout to prompt a last minute ‘Oh gosh I forgot about X’s birthday’. The ever-presence is for a good reason though. They’re an excellent gift idea, having a universal appeal and a price range that lets consumers pay a little or a lot whilst still getting a presentable, quality product.

Everyone likes to be pampered. Everyone likes to smell nice and feel detoxified. Consumer engagement is very high with wellness products and it’s only getting higher. With the recent surge in popularity of wellness and spirituality, more natural products such as diffusers are seeing a high adoption rate and their place in the gift market gives them an even broader reach.

Smelling great and getting comfy can be done on a budget with wellness products, and the potential for customisation and creativity is strong. Diffusers in particular can be tailored to a variety of tastes, or perhaps more accurately smells. As Promotherapy, a producer of sensory promotional products, puts it:

‘Marketing isn’t meant to be bland and boring, it should engage all the senses.’

The results are scientifically proven too. Our senses are tied to our memories, and positive stimuli that engages some or all of our senses can invoke a strong emotional reaction, as shown in a recent study carried out by the National Institute of Neuroscience in Turin, Italy.

https://www.livescience.com/8426-brain-link-sounds-smells-memory-revealed.html

Certain types of diffuser have even been shown to increase house prices! Driving up asking prices by as much as $100,000! Now that’s a strong smell.

https://www.realestate.com.au/news/does-a-scent-sway-buyers-during-an-inspection/

So don’t underestimate the power of these seemingly simple products. By effectively utilising wellness products (smells in particular!) you’ll see your brand retention and engagement improve spectacularly!

Not Just Another.. Beanie

Winter is on the doorstep. Head protection from extreme weather is a necessity… for how many weeks of the year, all depends on where you live and how often you travel to cold climates.

From another perspective, head attire can have nothing to do with protection, but more to do with a personal identity, statement or association. Celebrities known for wearing a beanie in the summertime include: Robert Pattinson, Ashton Kutcher, Justin Bieber, David Beckham and Liam Hemsworth.

Here are some different ways you can wear a beanie, thanks to instyle.com.au:

  • Take a casual approach – team up with a pair or sneakers
  • Patterned beanie – Wear with block colour outfit
  • Work the tones – Compile your outfit on different tones of the one colour
  • Dress up your beanie – Wear with a tailored coat and Knee high boots
  • Off-duty model – Match with leather jacket, skinny pants, and sneakers.
  • Play with Texture – A fluffy beanie with a fluffy jacket.
  • Stripes – Beanies with stripes.

What are some other interesting facts about beanies:

  • There is a world record for the most beanies worn at once. One hundred beanies, by a man in New York, in 2016.
  • It’s believed that the first beanie dated back to the 12th and 13th centuries.
  • 1990s, the beanie increased in its attractiveness, becoming a favorite accessory for skaters and snowboarders

So we get that beanies have been around for a long time and are super popular, both in winter and summer. So how can you make a branded beanie work? There are lots of fun and cool things you can do with beanies: animal designs; full colour images, branding or messaging; ear warmers; visors; or even a pompom on top. It also comes down to your brand personality, message and the theme/event you are tapping into.

Lots of brands do caps and visors, so why not try something a little different. Beanies are a great way to tap into the millennial market; if you want to go for the grungy / anti-social movement; and also the adventure tourism market (involves exploration or travel to remote exotic areas) – a market which is expected to grow by 20% in the next 5 years.

Not just another…. Cap

Inductive Phone Charger

Not Just Another… Charger

Inductive Phone Charger

Running out of mobile battery has climbed ahead of death and public speaking as our biggest fear! How life has changed!!! This is a bit of a joke, but there is a thing called “low battery anxiety’. An LG Survey revealed (sourced by Daily Mail Uk):

  • 90% of us panic about losing power on our phones
  • 32% of us will drop everything to head home and charge phones

With the current battery capacity compared to the power required to run more complex apps at faster speeds, our batteries are running out a lot sooner than they ever did.  

Phone charging Technology continues to improve. With wireless charging becoming the latest must have.

What’s so good about the inductive wireless charger, is the charger transfers power from a charging device to a receiver without a cable. On top of that, you can brand your own wireless inductive charger, as a means of reducing ‘low battery anxiety’ for your customers or staff.

Phones that have wireless charging:

  • Apple iPhone: 8, 8 Plus, X
  • Samsung Galaxy: S9, S9+, Note 8, S8, S8+, S7, S7 Edge, Note 5, S6, S6 Edge
  • LG: V30, G6 (US version only), G4 (optional), G3 (optional)
  • Microsoft Lumia: 1520, 1020, 930, 929, 928, 920
  • Google Nexus: 4, 5, 6, 7 (2013)

Benefits of a wireless charger:

  • Safe way to charge your phone
  • Easy to charge by placing your phone on the charger
  • Never have to find the right cable for your phone.
  • Can listen to music and charge your phone at the same time

Not just another.. USB

Promotional T-Shirt

Not Just Another… Promotional T-Shirt

Promotional T-Shirt

The trusted t-shirt first debuted during the Spanish-American war between 1898 to 1913. They were worn under the Navy uniform and to the delight of all the t-shirt fans, undergarments they did not remain.

The prices people are willing to pay for t-shirts has blown out in a big way. This isn’t a new thing. A Run DMC Adidas t-shirt, produced on the back of the 80’s hip hop music movement had willing fans spending $13,000 on a DMC (in collaboration with Adidas) concert t-shirt. A 100% pure cotton t-shirt, round neck-line, short sleeves. Made for comfort… and made for value! T-shirts as an investment strategy, something to think about??!!

So what’s so appealing about the t-shirt:

  1. Easy entry level – to design, manufacture.
  2. In Australia – we are in t-shirts 9 months of the year – so usage is high.
  3. It crosses all demographics and socio-economic groups.
  4. It provides high-end brands to produce less expensive products to reach a wider audience, though still charge a premium.
  5. The versatility of the t-shirt – can be dressed up or dressed down.
  6. T-shirts are becoming increasingly ‘all occasions’ socially acceptable.

Promotional T-shirts to promote your business, brand, product, message:

Is a very good idea. If you put thought into who will be wearing it, the design, the quality and creating a tee that they want to keep wearing versus storing in the bottom of the drawer. The initial costs per person may be high if comparing to other communication mediums, but the engagement opportunity could far outweigh this. Not only is the person completely engaged with the t-shirt and consequently your brand, but the number of people they cross paths with whilst wearing your t-shirt can create many more impressions of your brand for years to come. Then you can go further to social media, if they are posting images wearing the t-shirt, this will further grow your reach.

The catch is – relevant message, good design, good quality.

Quality says just as much about your brand as does the design and message. So don’t surpass such an important component.

T-shirt fabrics details

  • Combed cotton – Fine brushes are used to eliminate short strands and straighten fibers, making the fabric stronger, softer, smoother and perfect to screen print.
  • Jersey – A stretchy knit typically made from cotton or a synthetic blend, it’s very flexible and comfy.
  • Organic Cotton – Cotton grown with minimal fertilizers and pesticides. Usually softer and more expensive than treated cotton.
  • Pigment dyed – A coloring process that coats the outside of the fibers, it can create a faded, worn-in look.
  • Polyester – Maintains its shape well and resists shrinking and wrinkles. Traditionally polyester is non breathable unless moisture wicking / cool dry treated making the fabric pull heat and sweat away from the skin for rapid evaporatio out of the fabric.
  • Polycotton – generally a polyester and cotton blend.
  • Rayon – A breathable man-made fibre made out of trees, cotton, and woody plants. Has a silky hand, yet wrinkles. Also called viscose.
  • Bamboo – tees made from bamboo fabric are beautifully soft, sustainable, easy to straighten, dye and the fabric has a splendid colour effect of pigmentation. Can also be known as rayon.
  • Rib knit – A ridged pattern that creates a thick, structured garment with a lot of give – usually this fabric can be used around the neck and sleeve to provide more structure.

Some of the list of t-shirt fabrics was sourced from: https://www.realsimple.com/beauty-fashion/clothing/sweaters-tops/t-shirt-fabric

Where is the t-shirt made?

Look for the WRAP accreditation label. Worldwide Responsible Accredited Production (WRAP) is an independent, objective, non-profit team of global social compliance experts dedicated to promoting safe, lawful, humane and ethical manufacturing around the world through certification and education.

Do your homework and/or work with someone who has a sounds knowledge of the ins and outs of global manufacturing, so you receive the right product for your business – particularly if your business/brand chooses to align with ethical and environmental compliant business.

Not Just Another… USB

You can never have too many USB Flash Drives. It’s the one office product that never gets re-gifted, because you know how valuable it is to your working day.

USB has made our lives so much easier. Particularly given that a big part of life revolves around storage and convenient transferability of information.

They come in a huge range of shapes, sizes, colours, capacity and can be fully customised to your specifications.

The latest flash drives are super cool … you don’t have to stick to the stock standard anymore.

The latest trend is the OTG or On The Go flash drives that provide expanded storage for smartphones and tablets.  An OTG flash drive can be plugged directly into your Android or iOS smart phone to backup files, photos, videos and more without needing to be in front of a computer.  This way you don’t have to miss out on any experiences whilst out and about if you happen to run out of memory on your device.

However, not all USB Flash Drive chips are the same.  At TurnKey Promotions, we have staked our reputation on providing high quality products and only use a reputable technology factory providing A-grade chips sourced out of Japan.  We have had clients come to us after sourcing cheap ones with real issues such as viruses being spread, the memory not being as stated, slow read-write speeds and general dissatisfaction.

USB Flash Drives are a useful branded product that will still be in demand for years to come by your customers, staff and suppliers … providing your brand with continued impressions well into the future.

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