Specialist consultants in branding merchandise

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Not Just Another… Notepad

Every man and his dog is doing or has done notepads. A long standing promotional product, that continues to grow. Year on year the notepad holds a top 10 position in the most popular promotional products. People still love stationery; despite being constantly tied to our phones. The great thing about the notepad is that you can make it work for your brand and your customer. It comes down to the type of notepad, the accessories you team it up with (e.g. pen or pencil), and the design. How and where you position your logo. What message do you want to convey to the audience? Is it a message that inspires and motivations? A message that people want to Instagram?  The target market is wide, so it’s just about finding the right style.

Some considerations:

  • Spiral, Stitched, Stapled
  • Hard Cover, Hard Backing
  • Lines, Blank, Grid
  • With Pen or Pencil
  • Material placeholder
  • Full Colour Print
  • Landscape or Portrait
  • A4, A5, A6, every and any size
  • Leather, Woven, Board

Not Just Another… Beach Towel

Who knew we could change the way we relax at a beach? The rectangle beach towel seems only made for one person use. And then here comes the Round Beach Towel. What’s so good about a beach towel being round? Why has it become a envied beach accessory?

  • More beach coverage – which is good when you find yourself at a packed beach.
  • One towel can suffice two people
  • Enough space to manage fish and chips, computer, bag, beach ball
  • Visibility – for your brand.

It’s the ideal promotional product of the season especially when the Australian Summer means that we have plenty of opportunity to soak up some rays in this heat. On top of that, it is highly Instagrammable when the design aesthetic is captivating and therefore more likely to be included in that beach photo where others can see and will want one for themselves.

A nice alignment with a brand that speaks summer time – fresh, summer, beach, family & friends, enjoyment, carefree.

Not Just Another… Coffee Mug

A great all year round promotional product, hands down. And anyone and everyone loves a coffee mug.

Whilst there’s nothing wrong with a coffee mug with your logo proudly displayed, there are other creative ways you can decorate your mug, ensuring the user will love it.

Coffee mugs can come to life that your customers/clients/staff will love with a little bit of creativity. Things to consider:

  1. Size and weight of the mug
  2. Texture – shiny matte
  3. Material – ceramic, porcelain, china
  4. Number of colours to be printed
  5. Design
  6. Message
  7. Brand presence
  8. Print quality
  9. Price
  10. Delivery Date
  11. How will you deliver it to the receiver?
  12. Can you personalise it?
  13. Quantity and lead-time, with larger quantities custom designs can be produced offshore
  14. Decoration position, consider a lip imprint, decoration on the base or on the inside to reveal your message

Also think about the packaging. How will the gift be received? A bit part of opening anything is the anticipation. Also when working with breakables, plan for the rough handling, so you protect the product as much as possible.

With the increase in digital decoration, there are more options to print coffee mugs with full colour and personalisation … your staff will always be able to find their mug in the staff kitchen cupboard and who doesn’t love receiving a gift with their name on it!

Branding Appears Magically

A thermochromic coffee mug with a unique thermochromic coating, allowing the dishwasher safe wrap, around branding to appear ‘magically’ when hot liquid is added, and then disappear again as it cools. A bit of fun. And it is nicely presented in a black gift box.

Not Just Another….. Bag

Tote bags are a dime a dozen. If your brand doesn’t have a tote bag, there’s a good chance you have had discussions about it, or it’s on the to do list. And for good reason – it stops us using plastic bags. Good for the shopping, good for carrying your laptop in, good for the beach, good to take to events.

A good idea made better when the design or the intended usage matches up well with your brand positioning.

What we are liking are clear tote bags. A nice opportunity for brands that want to target people at events, as clear bags have become mandatory at a lot of big venues for security reasons.

So why not tap into this opportunity and leverage your brand engagement in a meaningful and useful way for your audience.

Not Just Another Cap!

Unless you need to grab a hat quickly to protect you from the sun, when attending to your garden, the choice in your ‘Cap’ wear is very intentional. There a thousands of hats to choose from. The quality varies significantly. So when choosing a Cap to represent your brand, choose wisely. Cheap cap, will mean less likely to be worn in public – because it doesn’t feel good and doesn’t look good. And therefore your leverage opportunity to creating awareness is substantially reduced.

When going down the ‘Cap’ path things to consider:

  • Material quality – does it feel good
  • Stitching – prominent or discrete
  • Durability – will it last a lifetime
  • Style – Visor, Basketball, SnapBack, all weather proof.
  • Colour – So loud you cannot miss it or too cool for school.
  • Branding – how big or how small
  • Ask yourself, what are you trying to achieve. The gift of a branded ‘cap’ is more than a gift. It’s a statement that someone is saying about themselves every time they wear your ‘Cap’.

A Cap is such a small item, and yet it can be so significant. If you get it right, it will be the ‘Cap’ that keeps giving back.

Not Just Another… Pen

Pens would have to be the most popular choice for a promotional item. So versatile, always needed and easy to brand. But there are lot’s of different pens, so how do you choose?

I think most of us have used promotional pen after promotional pen, finding that they don’t work to begin with or last for no time at all.

The Turnkey pens were more expensive, but they last. I have lost count of how many people have told me about how good the pens are, or how often I see people pull this pen out, or even ask for another one! They have proved to be a nice reminder of what we do and the quality we provide.

If you are going to the effort and expense of buying promotional pens, invest in one that works. Cheap pens speak volumes about your brand. So don’t be afraid to choose a pen for your next promotional campaign, just make sure it’s going to make a mark!

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