As we mark the 10th anniversary of TurnKey Promotions, I am filled with gratitude for the incredible journey I have been able to share with our clients, suppliers and the community. This milestone wouldn’t have been possible without the unwavering support, dedication, and hard work of everyone who has been a part of our story.
Having been at the helm of the business since Day 1, I have experienced so many amazing things and met so many incredible people. Highlights from the past decade include:
Building a Strong Network: One of the most rewarding aspects of owning a business has been connecting with a wonderful group of women who, like myself, specialise in promotional prooducts and creative marketing initiatives. My regular catch-ups with these women (some of whom are now my closest friends!) have provided a platform for sharing experiences, seeking advice, and collaborating on projects.
Achieving Industry Recognition: TurnKey Promotions has been honoured to receive several APPA Awards for our outstanding use of promotional products in business and marketing programs. The excitement of being recognised as the best of the best at a gala dinner with hundreds of your friends and peers is something I will never forget.
Navigating Challenges: The past few years have presented unique challenges, particularly the COVID-19 pandemic. However, through sheer resilience and adaptability, we were able to navigate these obstacles and emerge stronger and wiser than ever.
Contributing to the Industry: Last year, I was extremely honoured and humbled to be elected by my peers to serve on the APPA Board of Directors. APPA (Australasian Promotional Products Association) is the cornerstone of the entire industry, and as one of only two female Directors, I am proud to bring a unique perspective to the table.
Over the past decade, we have strategically expanded our offerings, refined our processes, and embraced cutting-edge technology to enhance our ability to serve our clients.
We have been steadfast in our commitment to corporate social responsibility, supporting local charities, participating in environmental initiatives, and fostering the development of young professionals. This is undoubtedly one of my proudest achievements.
As we look ahead to the next decade, we’re excited about the opportunities that lie ahead. We remain committed to providing exceptional service, building strong relationships, and making a positive contribution to our industry and community.
Thank you to everyone who has supported us on this journey. Here’s to many more years of success!
September was all about Skucamp for TurnKey Promotions this year.
For the first time, TurnKey Promotions founder Diana travelled to Nashville, USA to attend the global industry event, coordinated by respected service provider Commonsku.
Skucamp is a business boot camp of sorts, tailored specifically for professionals in the promotional products industry. Here, industry experts converge to share insights, best practices, and innovative strategies and connect with one another for the purpose of learning and growing.
The event featured a lineup of industry and thought leaders who delivered insightful presentations on various topics, from marketing trends to sales techniques. Beyond the educational aspect, the event provided ample creative inspiration, with Diana learning about and testing a huge range of unique products that aren’t often seen in Australia.
“The world of promo in the US is so diverse- the scale of the industry is extraordinary and the creativity is truly unparalleled! We loved exploring some of the most unique and different products we have seen in years and learning invaluable, industry-specific lessons from experts like Stephen Shedletzky, author of Speak-Up Culture and Benji Bearman, co-founder of Liquid Screen Design,” said Diana.
Whether you’re a seasoned veteran or just starting out in the promotional products industry, Skucamp provides a valuable platform for professional development and growth. It’s a chance to gain fresh perspectives, learn from industry experts, and stay ahead of the curve in this dynamic field.
Thank you Commonsku for organising such a fantastic, inclusive event and for invoking a genuine sense of community among all attendees.
In today’s competitive marketplace, brands are constantly seeking innovative ways to connect with their target audience. Promotional products, often overlooked as simple giveaways, can be a powerful tool for enhancing brand awareness, building customer loyalty, and shaping brand image.
Promotional products offer a tangible way for brands to interact with potential and existing customers. When used effectively, they can increase brand visibility, build customer loyalty, drive sales and improve brand recall dramatically
While traditional promotional products can be effective, premium promotional products can have an even more significant impact on a brand’s image. High-quality items create a perception of value and luxury, associating your brand with premium experiences.
A premium gift shows customers that you’ve put thought and effort into your promotional efforts. Unique and high-quality items are more likely to be kept and used, leading to longer-lasting brand exposure. By selecting promotional products that align with your target audience’s interests and lifestyle, you can increase the effectiveness of your campaign.
When selecting promotional products, consider the following factors:
Sustainability: Consider eco-friendly options to align with growing consumer trends.
Target audience: What are your clients’ interests, preferences, and lifestyle?
Brand identity: How does the products align with your values and messaging?
Budget: How much you can allocate towards promotional products?
Promotional products can be a valuable asset for any brand. By carefully selecting the right items, you can enhance brand awareness, build customer loyalty, and create a positive and lasting impression. Premium promotional products, in particular, can elevate your brand’s image and leave a memorable mark on your audience. By understanding the power of promotional products and choosing items that align with your brand’s goals, you can create a successful and impactful marketing campaign.
TurnKey Promotions are specialists in branded marketing and promotional products. Reach out to our team at any time to help you create the perfect branded gift or promotional initiative to help you grow your brand.
Three years ago, TurnKey Promotions commenced a partnership with Carbon Neutral, a non-profit organisation that proudly restores Australia’s natural habitat through biodiverse restoration of degraded land.
Key to this partnership is a commitment from TurnKey Promotions to help “turn our emissions into trees” and contribute to local reforestation by planting one tree for every order of 50 notebooks that we receive.
Over the past three years, TurnKey Promotions clients have ordered thousands of notebooks, proudly enabling us to plant a total of 1015 trees.
More than 400 of these trees were planted in the 2023/24 financial year, marking a record contribution by TurnKey Promotions and one of our proudest accomplishments to date.
These 400 trees were among the thousands planted across 2,500 hectares by Carbon Neutral over the past twelve months, indicating strong collective supportive across the entire Australian business community for the local reforestation movement.
“The importance of biodiversity has never been more apparent and could not be achieved without the support of partners like TurnKey Promotions.”
TurnKey Promotions cannot thank our clients enough for being so supportive of this cause. Thanks to you, our “Giving Back” program grows every year, enabling us to give back to the community and pursue our social and environmental goals.
To learn more about our “Giving Back” program, please click here.
TurnKey Promotions is deeply committed to sustainability and eco-friendly practices. Our mission as a small business revolves around minimising our environmental impact while delivering meaningful marketing initiatives and high-quality promotional products.
Sea Shepard Australia is a non-profit marine conservation organisation that campaigns to defend, conserve and protect the world’s marine life and ocean eco-system. Their mission is to protect defenceless wildlife and end the destruction of habitat in the world’s oceans.
“From the gentle giants of the sea to its smallest creatures, Sea Shepherd’s mission is to protect all marine life species living in our oceans. Our campaigns have defended whales, dolphins, seals, sharks, penguins, turtles, fish, krill and aquatic birds from poaching, unsustainable fishing, habitat destruction, and exploitive captivity.”
Sea Shepard Australia
To show your support for Sea Shepard Australia, TurnKey Promotions clients are encouraged to place an order for any of three great new additions to our drinkware line-up.
For each unit ordered, fifty cents will be donated to Sea Shepard Australia to support their efforts in clearing plastic pollution from our oceans and protecting marine life. An order for 1,000 bottles or cups, for example, will result in a $500 donation to Sea Shepard Australia.
The new range consists of the Allegra Bottle (1L or 750ml). Olive Reusable Cup and Windsor Tea Infuser Bottle.
Allegra Bottle (1L or 750ml) The Allegra features double-wall, vacuum insulation to keep drinks hot or cold for hours. Plus, this bottle will fit in most car cup holders. Colours: Sky/Carolina Blue, Onyx/Onyx, Dove/Gunmetal, Sage/Fern, Sand/Chestnut, Blush/Rose, White
Olive Reusable Cup(350ml) The double-wall Olive Reusable Cup is an aesthetically pleasing monochromatic stainless steel cup that features both a straw drinking option, as well as a regular takeaway cup drinking spout. Colours: Green, Pink, Brown, Blue, Black, Grey
Windsor Tea Infuser Bottle The glass Windsor Tea Infuser Bottle has a huge 1L capacity fitted with a giant tea infuser and neoprene sleeve to help insulate your bottle. Colours: Black, Navy, Cream, Blush
To place an order or enquire about any of these products, please contact TurnKey Promotions on 1300 153 707 or email info@turnkeypromotions.com.au.
We are excited to announce that TurnKey Promotions is a finalist in the Excellence in Micro Business category at this year’s NSW Business Awards.
The Awards program is designed to showcase the best of the best; businesses who not only display exemplary innovation and resilience but who also drive economic growth in the region.
This year, fifteen businesses have been named as finalists in the highly competitive Excellence in Micro Business category. A diverse array of industries are represented in the category including events, consultancy, digital marketing, civil engineering and more.
What an honour it is to be competing against so many other outstanding, innovative local businesses, and we wish all finalists the best of luck.
Thank you to our amazing clients, partners, and friends who have helped TurnKey Promotions reach another milestone as a business. We certainly couldn’t do it without you.
Winners of the 2024 NSW Business Awards will be announced at a Gala Dinner on Tuesday the 18th of June 2024 at Sydney Town Hall. Stay tuned for updates!
Autumn at TurnKey Promotions means APPA Roadshow, and this year we levelled up our trade show game by attending both Sydney and Brisbane legs of the event.
Roadshow is the biggest exhibition in the local promotional products industry and a staple in our events calendar every year. This is where we get the chance to touch, feel, and critique hundreds of newly released products before bringing them to you, our valued clients.
Here’s a sneak peak at the hottest new products in the industry right now:
Which of these is is your favourite and why?
We are loving the Rollink Flex Earth Suitcase, touted as the “world’s smallest suitcase” for its capacity to fold into an incredibly compact 5cm (9.5cm including wheels) when not in use. Wow!
To enquire about any of the above products, please contact TurnKey Promotions at diana@turnkeypromotions.com.au.
The annual PPAI Expo brings together thousands of industry professionals, suppliers, and distributors for an unparalleled experience of innovation, networking, and education.
This year, more than 16,000 industry professionals from across the globe visited the Las Vegas-based expo to meet more than 1,000 exhibiting companies and discover the latest trends and products set to reshape the promotional products landscape in 2024.
From cutting-edge technology solutions to sustainable and eco-friendly products, the Expo showcases emerging trends that reflect the ever-evolving needs and preferences of consumers.
As the biggest promotional products show in the world (and one of the first in the calendar year), the trends that emerge at PPAI Expo each year often set the tone for the rest of the year. If it’s big at PPAI Expo, you can bet it’s going to be big at home soon.
Exhibitors at this year’s show revealed several trends influencing the promo industry today, some of which were illuminated in colorful lights, while others were less easy to spot.
Sustainability and social responsibility were front and center at this year’s show.
While less than a quarter of the products sold by promotional product suppliers in 2023 were marketed as sustainable, this will likely increase in 2024, with stands of the biggest suppliers in the industry flush with eco-friendly and sustainably-sourced products. More suppliers than ever before spruiked products that not only had eco-friendly characteristics and features, but could prove said features with instantly recognisable eco-credentials.
The sustainability theme was also prevalent in the abundance of wow-inspiring, Instagram-worthy packaging innovations on display at the show, with a notable emphasis on reducing or eliminating packaging waste.
As pandemic-era travel hesitancy becomes a thing of the past, air travel has once again ignited in popularity and products designed to make traveling easier and more convenient for individuals were left, right and center at the Expo. Attendees were presented with a range of innovative solutions aimed at enhancing the travel experience, from travel accessories that optimize organisation and comfort to technology-driven devices that streamline the journey.
In the sphere of apparel, oversized offerings and heavyweight T-shirts appeared to be enjoying a moment, while unisex styles were also a staple in new collections from almost all of the big apparel suppliers on the show floor.
As the year draws to a close, TurnKey Promotions would like to wish all of our clients, partners and friends a Merry Christmas.
Thank you for the unwavering support, trust and loyalty you have shown us throughout the year. With your help, TurnKey Promotions has had one of our most successful and exciting years to date. It is your loyalty that fuels our passion and drives us to constantly innovate and strive for excellence in everything we do.
Our office will close for the holiday break on Friday the 22nd of December 2023 and reopen on Monday the 8th of January 2024.
We hope you have a fantastic holiday break and look forward to reconnecting in the new year!
TurnKey Promotions founder and owner Diana O’Cobhthaigh has been elected to serve as a Director on the Board of the Australasian Promotional Products Association (APPA).
APPA is the professional association for the promotional products industry in Australia and New Zealand, and represents the interests of more than 650 businesses who distribute, supply or decorate promotional products.
A seat on the APPA Board is a highly coveted, distinguished role, and is a testament to Diana’s standing among her peers and her professional accomplishments.
“I believe that APPA plays a pivotal role in the growth and success of the promotional products industry and needs to be led by passionate industry professionals,” said Diana.
“I am excited about the prospect of joining the Board to provide a fresh perspective on matters and to represent the extraordinary women who work within the industry.”
Diana was elected to the APPA Board of Directors by way of a preferential vote among current APPA members. She will commence her first full term (three years) on Thursday the 23rd of November when the APPA Board reconvenes.
