Awards and Recognition
Of course, the most important audiences for your brand are the ones who fly your colours: employees, sales affiliates, franchisees, customers, etc. By publicly acknowledging their efforts with awards and plaques, you create a loyalty that they carry to your clients and prospects.
New Product or Service Launch
Launching a new product or service? Assist the marketing of the launch by adding a creative and suitable promotional product to enhance your sales process. From a recent survey conducted by APPA (Australasian Promotional Product Association) 89% of respondents stated that promotional products increased awareness of their brand.
At university we learned that it’s cheaper to keep a customer than to find a new one. While offering a superior product or service at a competitive price is certainly the cornerstone to building a strong relationship, surprising your clients with amazing gifts with your logo on it can help keep them! And, when it comes to gifting, there’s something to be said for putting your logo on quality products and highly respected brands.
To create new and up-to-date web-sites requires an incredible amount of time and monetary investment … all of which can be wasted without effective promotion of the site. A suitable product branded with the URL will assist to drive traffic to your new web-site and keep it top of mind.
Conferences, Trade Shows And Events
When it comes to handing out branded products at a conference or trade show, it pays to be strategic. Give all visitors to your stand a branded tote bag and thank you gift for taking the time to stop by. Give those VIPs something with a little more impact so they will keep it and remember your company.
Whether you’re putting on your own event or sponsoring one, making a great impression with a suitable promotional product is imperative to ensure the audience remembers you after the event with a branded item that resonates with the audience.
When you look good, you feel good. One of the keys to keeping your brand at the forefront is to give your team and customers great looking company clothing. From stylish jackets and polo shirts to branded luggage, giving your employees the opportunity to show their colours is a great way to promote your brand whilst making them feel rewarded. That next golf day will have your customers feel like part of a team wearing your brand with pride on polo shirts, headwear and custom gloves.