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Why Christmas gift-giving makes good business sense

Christmas corporate gifts - Turnkey PromotionsWith Christmas just under two months away, NOW is the time to finalise your corporate gifts. The last months of the year fly by, so if you haven’t thought about Christmas gifts yet, don’t put it off any longer. Production times vary by product, so order sooner rather than later to ensure you have plenty of time to distribute them to staff, clients and customers. Ensuring your order is in soon safeguards against the silly season becoming manic.

Gifts to clients at Christmas time fulfills more than a feel-good festive function. Although that feeling of giving a gift that is equally well-received is great, there a few other reasons why giving a great branded corporate gift is more than good vibes!

Saying Thanks

The first and most obvious reason for gift giving is to say thanks to clients who are using your products and/or services and keeping your business humming along. It doesn’t take much to say “I appreciate your business” on top of what you regularly deliver.

Build strong relationships and retain business

Every business wants to nurture client relationships and have them continue to choose you as their partner. Gifts at Christmas help solidify these relationships and give greater meaning to just another transaction.  If a business is completing 6 month budget reviews and are cutting costs and assessing service providers, now is the time to ensure that you make a great impression even if you’re in front of them every day. A well-thought gift is one that will make you stand out and come to mind regularly in the eyes of your client.

Stay top of mind in a slow season

Most businesses shut down for at least a week over Christmas and New Year. While your contact might disappear for a summer holiday for most of January, a meaningful gift given before that holiday will have your business top of mind in what is usually a frantic time of year. If a client or key contact is not returning to the organisation, that personalised, thoughtful gift will be a reminder of you at the person’s new company who may just need your services.

Diana’s Top Gift Tips

You’re the best at what you do, so give best-in-class gifts.

Send gifts that are visible, are used, and are a conversation starter that keeps you top of mind with the recipient.

Give gifts that serve a purpose, or solves a problem.

Chinese New Year: January 28, 2017.

Australia and China do so much trade and business with each other it’s important to keep an eye on Chinese New Year. As well as planning Christmas gifts, it is important to look at any upcoming events occurring in the early part of the year as factories often shut down for up to 4 weeks over this time with increases in demand occurring. So before China shuts down, get your large quantity custom indent orders for offshore production in by early November, so you can celebrate instead of stress!

Best wishes,

Diana

Diana O’Cobhthaigh, is the owner of Turnkey Promotions, boutique agency specialising in promotional merchandise and product development. Turnkey Promotions provides a helpful and consultative experience that is tailored towards our clients’ Branding, Values and Vision. Diana and Turnkey Promotions are focused on a partnership that delivers precision in planning, quality products and timely delivery.

This Summer, Make Your Event (and Brand) Sizzle with Outdoor Use Promotional Products

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Long, warm days in the spring and summer months invite people outdoors for recreation and business! The warmer months are a perfect opportunity for promotional branding to reach new audiences in situations that may have not been seen before.

Promotional products geared for use at outdoor events, or for use by clients while pursuing outdoor activities have a similar impact as outdoor advertising as they aren’t hidden away indoors as a USB, pen or other office gift sometimes can be.

With this said, a good outdoor-use promotional product can become part of the environment. Items such as water bottles, sunscreen, shade tents, umbrellas, and picnic rugs get a lot of use and visibility.  When attending your event, your clients, customers and guests have no control over whether they see it or not giving your campaign more impact for a longer period of time than expected. If your promotional product is one a client can take home to use again with friends and family, then this makes the campaign period even longer. Most outdoor activities are social by nature and include a lot more than one person; picnics, visiting parks and beaches, exercise, all usually involve a group of people making the most of beautiful warm days.

Research from the Australasian Promotional Products Association (APPA) shows that promotional products can increase your brand’s reach!

  • 91% of people have at least one promotional product in their kitchen, considering most people spend on average 3 – 5 hours a day in their kitchen, this provides a lot of brand impressions
  • 56% keep a promotional product for longer than a year
  • and nearly 50% use them daily

This spring and summer, think outside the box for your next promotional product. There’s a myriad of options for outdoor events and outdoor use that will ensure your brand gets a lot of visibility during the warm holiday months.

Enjoy,

Diana

Diana O’Cobhthaigh, is the owner of Turnkey Promotions, boutique agency specialising in promotional merchandise and product development. Turnkey Promotions provides a helpful and consultative experience that is tailored towards our clients’ Branding, Values and Vision. Diana and Turnkey Promotions are focused on a partnership that delivers precision in planning, quality products and timely delivery.

Decorating Methods

Decoration Methods

EMBROIDERY:
A process where a computerised embroidery machine stitches coloured threads into material.  This process is usually available on fabric items such as apparel, bags and headwear.Decorating Methods

Artwork Descriptions

VectorBitmap2We often get questions from clients about what format artwork needs to be in for decorating products, so we have put together a brief description of file types and a list of commonly asked questions.

What Are Promotional Products?

TKPBallSmallPromotional products – usually imprinted with a company’s name, logo or message – include useful or decorative articles of merchandise that are utilised in marketing and communication programs.

Imprinted products that are distributed free are called advertising specialties.  Imprinted items given as an incentive for a specific action are known as premiums.  Business gifts, awards and commemoratives are also considered promotional products.

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