Your logo says a lot about your business. This post isn’t about creating your logo, as there’s plenty already published about design and colours on the web. Instead, let’s focus on where your logo appears on promotional products as the placement can make the difference between a remembered brand and one that’s forgotten quickly.
Understand your clients
Bigger is not always better, and the size of your logo on promotional products depends on the type of product you’ve chosen and the intended recipient. A corporate gift intended for executive level clients would only require a small or subtle logo so that it’s used more often and doesn’t detract from an individual’s personal style. Corporate gifts such as glassware, and office use gifts benefit from smaller, well-placed logos that catch the eye, but don’t detract from its use. Understanding your clients will make this decision much easier. Promotional products for outdoor use can obviously have a bigger logo so that they’re seen easily. Pop-up shade tents, tote bags, umbrellas and water bottles all benefit from larger logos.
Subtle and discreet
Discreet logos also add a touch of class and surprise to users when they’re found. A discreet logo on promotional products can also ensure your product is used more often, depending on the style of the user. Discreet or hidden logos work best on regularly used products as they reveal a brand when a product is in use. A logo on the inside or bottom of a coffee mug that can only be seen by the coffee drinker is one such example. Because of the extra thought you’ve put into where your logo appears, brand recall can be higher. Also consider placing logos internally, where only the user sees them – products that are regularly opened such as travel wallets and compendiums benefit from discreet branding.
Earlier this year, logos on active wear worn by Olympic teams in Rio competed for attention. A perfect example of good logo placement is the uniform worn by members of the US Gymnastics team. The Under Armour logo was expertly placed to capture viewer’s attention when medalists raised their arms in triumph. Even if your logo won’t be appearing on an Olympian (yet) choosing the best place for a logo on promotional gear can make a huge difference.
Of course, it’s a good idea to have your logo ready to go in a variety of different file formats to expedite the product design and ordering process (and we can also help you with this). We’ve shared some tips on which graphics work best . Your logo featured on promotional products is another touchpoint with staff and clients that extends from your office, website and social media accounts.
Enjoy,
Diana
Diana O’Cobhthaigh, is the owner of Turnkey Promotions, boutique agency specialising in promotional merchandise and product development. Turnkey Promotions provides a helpful and consultative experience that is tailored towards our clients’ Branding, Values and Vision. Diana and Turnkey Promotions are focused on a partnership that delivers precision in planning, quality products and timely delivery.
With Christmas just under two months away, NOW is the time to finalise your corporate gifts. The last months of the year fly by, so if you haven’t thought about Christmas gifts yet, don’t put it off any longer. Production times vary by product, so order sooner rather than later to ensure you have plenty of time to distribute them to staff, clients and customers. Ensuring your order is in soon safeguards against the silly season becoming manic.
Gifts to clients at Christmas time fulfills more than a feel-good festive function. Although that feeling of giving a gift that is equally well-received is great, there a few other reasons why giving a great branded corporate gift is more than good vibes!
Saying Thanks
The first and most obvious reason for gift giving is to say thanks to clients who are using your products and/or services and keeping your business humming along. It doesn’t take much to say “I appreciate your business” on top of what you regularly deliver.
Build strong relationships and retain business
Every business wants to nurture client relationships and have them continue to choose you as their partner. Gifts at Christmas help solidify these relationships and give greater meaning to just another transaction. If a business is completing 6 month budget reviews and are cutting costs and assessing service providers, now is the time to ensure that you make a great impression even if you’re in front of them every day. A well-thought gift is one that will make you stand out and come to mind regularly in the eyes of your client.
Stay top of mind in a slow season
Most businesses shut down for at least a week over Christmas and New Year. While your contact might disappear for a summer holiday for most of January, a meaningful gift given before that holiday will have your business top of mind in what is usually a frantic time of year. If a client or key contact is not returning to the organisation, that personalised, thoughtful gift will be a reminder of you at the person’s new company who may just need your services.
Diana’s Top Gift Tips
You’re the best at what you do, so give best-in-class gifts.
Send gifts that are visible, are used, and are a conversation starter that keeps you top of mind with the recipient.
Give gifts that serve a purpose, or solves a problem.
Chinese New Year: January 28, 2017.
Australia and China do so much trade and business with each other it’s important to keep an eye on Chinese New Year. As well as planning Christmas gifts, it is important to look at any upcoming events occurring in the early part of the year as factories often shut down for up to 4 weeks over this time with increases in demand occurring. So before China shuts down, get your large quantity custom indent orders for offshore production in by early November, so you can celebrate instead of stress!
Best wishes,
Diana
Diana O’Cobhthaigh, is the owner of Turnkey Promotions, boutique agency specialising in promotional merchandise and product development. Turnkey Promotions provides a helpful and consultative experience that is tailored towards our clients’ Branding, Values and Vision. Diana and Turnkey Promotions are focused on a partnership that delivers precision in planning, quality products and timely delivery.
Long, warm days in the spring and summer months invite people outdoors for recreation and business! The warmer months are a perfect opportunity for promotional branding to reach new audiences in situations that may have not been seen before.
Promotional products geared for use at outdoor events, or for use by clients while pursuing outdoor activities have a similar impact as outdoor advertising as they aren’t hidden away indoors as a USB, pen or other office gift sometimes can be.
With this said, a good outdoor-use promotional product can become part of the environment. Items such as water bottles, sunscreen, shade tents, umbrellas, and picnic rugs get a lot of use and visibility. When attending your event, your clients, customers and guests have no control over whether they see it or not giving your campaign more impact for a longer period of time than expected. If your promotional product is one a client can take home to use again with friends and family, then this makes the campaign period even longer. Most outdoor activities are social by nature and include a lot more than one person; picnics, visiting parks and beaches, exercise, all usually involve a group of people making the most of beautiful warm days.
Research from the Australasian Promotional Products Association (APPA) shows that promotional products can increase your brand’s reach!
91% of people have at least one promotional product in their kitchen, considering most people spend on average 3 – 5 hours a day in their kitchen, this provides a lot of brand impressions
56% keep a promotional product for longer than a year
and nearly 50% use them daily
This spring and summer, think outside the box for your next promotional product. There’s a myriad of options for outdoor events and outdoor use that will ensure your brand gets a lot of visibility during the warm holiday months.
Enjoy,
Diana
Diana O’Cobhthaigh, is the owner of Turnkey Promotions, boutique agency specialising in promotional merchandise and product development. Turnkey Promotions provides a helpful and consultative experience that is tailored towards our clients’ Branding, Values and Vision. Diana and Turnkey Promotions are focused on a partnership that delivers precision in planning, quality products and timely delivery.
EMBROIDERY:
A process where a computerised embroidery machine stitches coloured threads into material. This process is usually available on fabric items such as apparel, bags and headwear.
TurnKey Promotions is proud to be an accredited member of the Australasian Promotional Product Association (APPA).
APPA is the only professional trade association specifically for the promotional products and promotional marketing industry in the Australasian region.
Successful promotional campaigns don’t happen by chance. To meet your goals, promotional product programs must be carefully planned, taking into consideration the audience, budget and of course, the ultimate result to be achieved.
We often get questions from clients about what format artwork needs to be in for decorating products, so we have put together a brief description of file types and a list of commonly asked questions.
Promotional products – usually imprinted with a company’s name, logo or message – include useful or decorative articles of merchandise that are utilised in marketing and communication programs.
Imprinted products that are distributed free are called advertising specialties. Imprinted items given as an incentive for a specific action are known as premiums. Business gifts, awards and commemoratives are also considered promotional products.
Logo size and placement matters!
Earlier this year, logos on active wear worn by Olympic teams in Rio competed for attention. A perfect example of good logo placement is the uniform worn by members of the US Gymnastics team. The Under Armour logo was expertly placed to capture viewer’s attention when medalists raised their arms in triumph. Even if your logo won’t be appearing on an Olympian (yet) choosing the best place for a logo on promotional gear can make a huge difference.
With Christmas just under two months away, NOW is the time to finalise your corporate gifts. The last months of the year fly by, so if you haven’t thought about Christmas gifts yet, don’t put it off any longer. Production times vary by product, so order sooner rather than later to ensure you have plenty of time to distribute them to staff, clients and customers. Ensuring your order is in soon safeguards against the silly season becoming manic.
TurnKey Promotions is proud to be an accredited member of the Australasian Promotional Product Association (APPA).
Successful promotional campaigns don’t happen by chance. To meet your goals, promotional product programs must be carefully planned, taking into consideration the audience, budget and of course, the ultimate result to be achieved.
We often get questions from clients about what format artwork needs to be in for decorating products, so we have put together a brief description of file types and a list of commonly asked questions. 
Promotional products – usually imprinted with a company’s name, logo or message – include useful or decorative articles of merchandise that are utilised in marketing and communication programs.