A book written more than 10 years ago and we are glued to our digital screens more than ever. However, we are seeing consumer trends move from material to experiences.
A ‘Smells and Emotions’ study of 1,000 people by psychologist Silvia Alava, found that people remember 35% of what they smell and only 5% of what they see. And that 85% of people said happy moments were recalled with certain smells.
So how does a brand tap into the senses? How can you taste or smell an App for example or an online brand, or a charity?
We find ourselves in an environment that has a lot of noise. Yes we might be able to reach our audience, but will they remember you/your brand? There are more brands, more products, more messages, more channels. A creative problem awaits us all, which means brands to survive need to think outside the status quo and become more adventurous and continue to test a variety of applications to connect with their customer.
We are seeing online stores, like Amazon create pop-up shops. Fashion stores creating café experiences, fragrant collaborations across all industries, non-food brands opening restaurants, car brands selling apparel….
Champagne is a classic 5 senses product – smell, touch, sound, sight, taste. A magical moment that brings all your past celebratory moments in one. A lot of Coke’s ads have been based on how Coke stimulates the senses. When this happens, I don’t know about you, but it takes me right back to childhood summers and no responsibility.
We are not all in the space of creating a restaurant dining experience for our brands, but if we were to think about the 5 senses, what would our brand sound like, taste like, smell like, sound like, look like?
A promotional product campaign can take this knowledge and apply it to create an experience, a strong alignment with your brand where there is not just reach, but also recall.
Australian marketers spend more than $1.34billion on promotional products each year …. despite the growth in digital marketing spend.
“69% of advertisers said promotional products increased brand interest and 84% it created more favourable impressions of the brand itself.” Australasian Promotional Products Association.
Why promotional products still work for the marketer?
A way to position your brand, more serious, more fun, adventurous, innovation, etc.
It helps to grow your brands perceived value, through association, partners, etc.
If delivered correctly, you have a captive audience.
It can be an inexpensive way of engaging and connecting
It demonstrates brand creativity and effort.
You go beyond tapping into one of the senses and therefore have a greater opportunity of engaging and creating memory.
A lot of promotional products a kept and used by the receiver for years – creating engagement and personal memories with your brand.
The creativity used to get a response is the key to increasing profits and promoting your brand.
Why promotional products work for the customer
It’s physical. It tactical. People like to hold onto something. Evidence of this is all around us – people with their phones!
They provide customers with an added benefit – not just you advertising your brand.
If the synergy between customer, brand and promotional product is right, the customer will enjoy the association.
Customers feel special when they receive a gift. The acknowledgement of being a valued customer feels good.
Their impression of a company is more positive after receiving a promotional product.
They are more likely to do business with a company after receiving a proposal product
You can never have too many USB Flash Drives. It’s the one office product that never gets re-gifted, because you know how valuable it is to your working day.
USB has made our lives so much easier. Particularly given that a big part of life revolves around storage and convenient transferability of information.
They come in a huge range of shapes, sizes, colours, capacity and can be fully customised to your specifications.
The latest flash drives are super cool … you don’t have to stick to the stock standard anymore.
The latest trend is the OTG or On The Go flash drives that provide expanded storage for smartphones and tablets. An OTG flash drive can be plugged directly into your Android or iOS smart phone to backup files, photos, videos and more without needing to be in front of a computer. This way you don’t have to miss out on any experiences whilst out and about if you happen to run out of memory on your device.
However, not all USB Flash Drive chips are the same. At TurnKey Promotions, we have staked our reputation on providing high quality products and only use a reputable technology factory providing A-grade chips sourced out of Japan. We have had clients come to us after sourcing cheap ones with real issues such as viruses being spread, the memory not being as stated, slow read-write speeds and general dissatisfaction.
USB Flash Drives are a useful branded product that will still be in demand for years to come by your customers, staff and suppliers … providing your brand with continued impressions well into the future.
Every man and his dog is doing or has done notepads. A long standing promotional product, that continues to grow. Year on year the notepad holds a top 10 position in the most popular promotional products. People still love stationery; despite being constantly tied to our phones. The great thing about the notepad is that you can make it work for your brand and your customer. It comes down to the type of notepad, the accessories you team it up with (e.g. pen or pencil), and the design. How and where you position your logo. What message do you want to convey to the audience? Is it a message that inspires and motivations? A message that people want to Instagram?The target market is wide, so it’s just about finding the right style.
This is to help you with your event planning for the year, whether it’s within your business or with your customers. Go low key or go all out. If you need any ideas around for promotional products, don’t hesitate to reach out.
Australia Day: 26th January
Back to school: 30th January
Valentine’s Day: 14th February
Chinese New Year: 16th February
Australian Women’s History month: 1-31st March
Worldwide Wildlife Day: 3rd March
Start of Rugby season 8th March
International Women’s Day: 8th March
St Patrick’s Day: 17th March
Australasian Promotional Products Association Tradeshow: 21st March
Earth Hour 8:30pm: 24th March
Easter: 30th March – 2nd April
Harmony Day: 21st March
National Youth Week: 31st March-9th April
Administrative Professionals Day – 4th May
Mother’s Day:13th May
Word Refugee Day: 20th June
End of Financial Year: 30th June
International Youth Day 12th August
World Humanitarian Day: 19th August
Australasian Promotional Products Association Tradeshow: 22nd August
Australia Day falls on a Friday in 2018. Making for a long weekend … just how we like it!
If you are looking for ideas to celebrate with your staff, clients, business partners, please get in touch with us before Christmas so we can get your order underway, so you don’t miss out.
In 2018, Chinese New Year will be celebrated on Friday, February 16.
With a growing Chinese community in the past few years, Chinese New Year is becoming a more and more prevalent celebration of culture and tradition in Australia. Families gather and festivities are held in the Asian communities to welcome the new year in.
With the upcoming Year of the Dog, which signifies fortune, career, health, and love prospects, this is what we can expect to see as we have seen in the past few decades.
Lots of red.
Street festivals and markets are bustling with people and noise and displays of food, art and entertainment.
The exchange of well wishes and chattering can be heard above the beating of the drums and the cymbals clashing for the lion dances.
Occasional firecrackers exploding in the distance.
A trade of red pockets/envelopes (which also happens in both a physical and digital environment) and blessings occur between the elders and the young at home
A delicious feast is prepared and eaten before families visit the temples to pray for a prosperous future.
So why not join in the celebration by participating or gifting? To the Chinese, gifting is seen as a nice gesture and effort made that shows your level of involvement. And the key thing to know here is that the Chinese LOVE their red. Anything red will capture their eye and will be kept as a symbol of luck. At Turnkey this is one our favourite times of the year, so we are more than happy to help you with this.
Who knew we could change the way we relax at a beach? The rectangle beach towel seems only made for one person use. And then here comes the Round Beach Towel. What’s so good about a beach towel being round? Why has it become a envied beach accessory?
More beach coverage – which is good when you find yourself at a packed beach.
One towel can suffice two people
Enough space to manage fish and chips, computer, bag, beach ball
Visibility – for your brand.
It’s the ideal promotional product of the season especially when the Australian Summer means that we have plenty of opportunity to soak up some rays in this heat. On top of that, it is highly Instagrammable when the design aesthetic is captivating and therefore more likely to be included in that beach photo where others can see and will want one for themselves.
A nice alignment with a brand that speaks summer time – fresh, summer, beach, family & friends, enjoyment, carefree.
A great all year round promotional product, hands down. And anyone and everyone loves a coffee mug.
Whilst there’s nothing wrong with a coffee mug with your logo proudly displayed, there are other creative ways you can decorate your mug, ensuring the user will love it.
Coffee mugs can come to life that your customers/clients/staff will love with a little bit of creativity. Things to consider:
Size and weight of the mug
Texture – shiny matte
Material – ceramic, porcelain, china
Number of colours to be printed
Design
Message
Brand presence
Print quality
Price
Delivery Date
How will you deliver it to the receiver?
Can you personalise it?
Quantity and lead-time, with larger quantities custom designs can be produced offshore
Decoration position, consider a lip imprint, decoration on the base or on the inside to reveal your message
Also think about the packaging. How will the gift be received? A bit part of opening anything is the anticipation. Also when working with breakables, plan for the rough handling, so you protect the product as much as possible.
With the increase in digital decoration, there are more options to print coffee mugs with full colour and personalisation … your staff will always be able to find their mug in the staff kitchen cupboard and who doesn’t love receiving a gift with their name on it!
Branding Appears Magically
A thermochromic coffee mug with a unique thermochromic coating, allowing the dishwasher safe wrap, around branding to appear ‘magically’ when hot liquid is added, and then disappear again as it cools. A bit of fun. And it is nicely presented in a black gift box.
Tote bags are a dime a dozen. If your brand doesn’t have a tote bag, there’s a good chance you have had discussions about it, or it’s on the to do list. And for good reason – it stops us using plastic bags. Good for the shopping, good for carrying your laptop in, good for the beach, good to take to events.
A good idea made better when the design or the intended usage matches up well with your brand positioning.
What we are liking are clear tote bags. A nice opportunity for brands that want to target people at events, as clear bags have become mandatory at a lot of big venues for security reasons.
So why not tap into this opportunity and leverage your brand engagement in a meaningful and useful way for your audience.
