Look What’s New at TurnKey Promotions! Highlights from Roadshow 2024

Autumn at TurnKey Promotions means APPA Roadshow, and this year we levelled up our trade show game by attending both Sydney and Brisbane legs of the event.

Roadshow is the biggest exhibition in the local promotional products industry and a staple in our events calendar every year. This is where we get the chance to touch, feel, and critique hundreds of newly released products before bringing them to you, our valued clients.

Here’s a sneak peak at the hottest new products in the industry right now:

Which of these is is your favourite and why?

We are loving the Rollink Flex Earth Suitcase, touted as the “world’s smallest suitcase” for its capacity to fold into an incredibly compact 5cm (9.5cm including wheels) when not in use. Wow!

To enquire about any of the above products, please contact TurnKey Promotions at diana@turnkeypromotions.com.au.

PPAI Expo 2024: Emerging Trends at the World’s Biggest Promotional Products Show

The annual PPAI Expo brings together thousands of industry professionals, suppliers, and distributors for an unparalleled experience of innovation, networking, and education.

This year, more than 16,000 industry professionals from across the globe visited the Las Vegas-based expo to meet more than 1,000 exhibiting companies and discover the latest trends and products set to reshape the promotional products landscape in 2024.

From cutting-edge technology solutions to sustainable and eco-friendly products, the Expo showcases emerging trends that reflect the ever-evolving needs and preferences of consumers.

As the biggest promotional products show in the world (and one of the first in the calendar year), the trends that emerge at PPAI Expo each year often set the tone for the rest of the year. If it’s big at PPAI Expo, you can bet it’s going to be big at home soon.  

Exhibitors at this year’s show revealed several trends influencing the promo industry today, some of which were illuminated in colorful lights, while others were less easy to spot.

Sustainability and social responsibility were front and center at this year’s show.

While less than a quarter of the products sold by promotional product suppliers in 2023 were marketed as sustainable, this will likely increase in 2024, with stands of the biggest suppliers in the industry flush with eco-friendly and sustainably-sourced products. More suppliers than ever before spruiked products that not only had eco-friendly characteristics and features, but could prove said features with instantly recognisable eco-credentials.

The sustainability theme was also prevalent in the abundance of wow-inspiring, Instagram-worthy packaging innovations on display at the show, with a notable emphasis on reducing or eliminating packaging waste.

As pandemic-era travel hesitancy becomes a thing of the past, air travel has once again ignited in popularity and products designed to make traveling easier and more convenient for individuals were left, right and center at the Expo. Attendees were presented with a range of innovative solutions aimed at enhancing the travel experience, from travel accessories that optimize organisation and comfort to technology-driven devices that streamline the journey.

In the sphere of apparel, oversized offerings and heavyweight T-shirts appeared to be enjoying a moment, while unisex styles were also a staple in new collections from almost all of the big apparel suppliers on the show floor.

Not Just Another… Notepad

Every man and his dog is doing or has done notepads. A long standing promotional product, that continues to grow. Year on year the notepad holds a top 10 position in the most popular promotional products. People still love stationery; despite being constantly tied to our phones. The great thing about the notepad is that you can make it work for your brand and your customer. It comes down to the type of notepad, the accessories you team it up with (e.g. pen or pencil), and the design. How and where you position your logo. What message do you want to convey to the audience? Is it a message that inspires and motivations? A message that people want to Instagram?  The target market is wide, so it’s just about finding the right style.

Some considerations:

  • Spiral, Stitched, Stapled
  • Hard Cover, Hard Backing
  • Lines, Blank, Grid
  • With Pen or Pencil
  • Material placeholder
  • Full Colour Print
  • Landscape or Portrait
  • A4, A5, A6, every and any size
  • Leather, Woven, Board

Key Event Days in 2018 – For your Marketing Calendar

This is to help you with your event planning for the year, whether it’s within your business or with your customers. Go low key or go all out. If you need any ideas around for promotional products, don’t hesitate to reach out.

  1. Australia Day: 26th January
  2. Back to school: 30th January
  3. Valentine’s Day: 14th February
  4. Chinese New Year: 16th February
  5. Australian Women’s History month: 1-31st March
  6. Worldwide Wildlife Day: 3rd March
  7. Start of Rugby season 8th March
  8. International Women’s Day: 8th March
  9. St Patrick’s Day: 17th March
  10. Australasian Promotional Products Association Tradeshow: 21st March
  11. Earth Hour 8:30pm: 24th March
  12. Easter: 30th March – 2nd April
  13. Harmony Day: 21st March
  14. National Youth Week: 31st  March-9th  April
  15. Administrative Professionals Day – 4th May
  16. Mother’s Day:13th May
  17. Word Refugee Day: 20th June
  18. End of Financial Year: 30th June
  19. International Youth Day 12th August
  20. World Humanitarian Day: 19th August
  21. Australasian Promotional Products Association Tradeshow: 22nd August
  22. Father’s Day: 2nd September
  23. World Gratitude Day: 21st September
  24. AFL Grand final day: 28th September
  25. World Teachers day: 5th October
  26. World Smile day: 5th October
  27. World Mental Health Day: 11th October
  28. United Nations Day: 24th October
  29. Halloween: 31st October
  30. Melbourne Cup Day: 6th November
  31. International Volunteer Day: 5th December
  32. Christmas: 25th December
  33. New Year’s Eve 31st December

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