Tech gifts: A Smart Tag makes a great promotional gift

Smart Tags as promotional gifts by Turnkey PromotionsWho doesn’t love tech gadgets? Let’s face it, a lot of tech gadgets might sound beneficial as corporate gifts at first, but after a while they become obsolete. One of the handiest tech gadgets around is the Smart Tag … a convenient Bluetooth / GPS tracker that can help you find your keys, wallet, bags, or anything of value that can be lost or misplaced. Tracking children, grandparents and pets are also possible!!  With some devices you can even find your phone by pressing a button on the Tag to make your phone ring, even when it’s on silent!

Lost time looking for lost items

According to The Tile, the average person misplaces upwards of 3,000 items a year and then spends over 60 hours a year searching for them. All told, our misplaced stuff adds up to billions of dollars annually. When you attach a Smart Tag to an item, you are really tethering them both to your phone an easy to use downloadable app.

The most commonly lost things tend to be small (keys, wallets, bags, luggage, pets), however, you’d be amazed at how frequently big items also go missing.  A true story of a man who’s motorbike disappeared from his home with a Smart Tag on it. He uses the app to mark his motorbike as lost and found that it had been taken for quite a drive and was soon reunited with his treasured motor.

A variety of shapes

Smart Tags come in all different shapes and sizes.  The key ring versions can be added to a set of keys, attached to a bag or backpack; whilst the coin version can be placed in a purse or wallet or left in a car. There’s also a wearable watch version so you can easily track your kids or partner in crowded places like shopping centres and amusement parks … not to mention it also comes with a handy UV indicator to keep an eye on sun exposure when at the beach or having a picnic.

No matter what the size, we have a style that will fit your logo, making it a great corporate gift your customers will be grateful for in years to come.

Applications

  • Home: Who hasn’t lost their keys or wallet in the home? With a Smart Tag you can easily locate these items. See the last place you had it on the map and make the phone ring when you get close!
  • School: Parents wanting to keep an eye on kids walking home from school can place a coin smart tag in a school bag or attach a keychain version.
  • Sports: A Smart Tag in a sports bag at an athletics carnival can reduce the amount of stress involved in finding your bag amongst hundreds of others.
  • Caregivers: If you’re a primary caregiver of elderly parents who are suffering from dementia, Smart Tags can be used to help locate relatives who may have wandered away from home or attach one to a bracelet they wear to help find them quickly should they be difficult to locate.
  • Office: Leave a Smart Tag in your purse or laptop bag provides peach of mind with added security.
  • Pets: A Smart Tag attached to your pets collar will help you find them if they manage to run away, especially during storms or fireworks.
  • Travel: Smart tags will make finding and collecting your luggage after a flight simpler and quicker or place coin smart tag in your passport wallet and it will always be easy to find.

And after all that as the band U2 believes, if you still haven’t found what you’re looking for … then it’s probably not meant to be found!

Enjoy,

Diana

Diana O’Cobhthaigh, is the owner of Turnkey Promotions, boutique agency specialising in promotional merchandise and product development. Turnkey Promotions provides a helpful and consultative experience that is tailored towards our clients’ Branding, Values and Vision. Diana and Turnkey Promotions are focused on a partnership that delivers precision in planning, quality products and timely delivery.

Promotional Products: why it matters WHERE your logo appears!

turnkey Promotions passport-holderLogo size and placement matters!

Your logo says a lot about your business. This post isn’t about creating your logo, as there’s plenty already published about design and colours on the web. Instead, let’s focus on where your logo appears on promotional products as the placement can make the difference between a remembered brand and one that’s forgotten quickly.

Understand your clients

Bigger is not always better, and the size of your logo on promotional products depends on the type of product you’ve chosen and the intended recipient. A corporate gift intended for executive level clients would only require a small or subtle logo so that it’s used more often and doesn’t detract from an individual’s personal style. Corporate gifts such as glassware, and office use gifts benefit from smaller, well-placed logos that catch the eye, but don’t detract from its use. Understanding your clients will make this decision much easier. Promotional products for outdoor use can obviously have a bigger logo so that they’re seen easily. Pop-up shade tents, tote bags, umbrellas and water bottles all benefit from larger logos.

Subtle and discreet

Discreet logos also add a touch of class and surprise to users when they’re found. A discreet logo on promotional products can also ensure your product is used more often, depending on the style of the user.  Discreet or hidden logos work best on regularly used products as they reveal a brand when a product is in use. A logo on the inside or bottom of a coffee mug that can only be seen by the coffee drinker is one such example. Because of the extra thought you’ve put into where your logo appears, brand recall can be higher. Also consider placing logos internally, where only the user sees them – products that are regularly opened such as travel wallets and compendiums benefit from discreet branding.

160812105236-olympics-under-armour-nike-usa-gymnastics-780x439Earlier this year, logos on active wear worn by Olympic teams in Rio competed for attention. A perfect example of good logo placement is the uniform worn by members of the US Gymnastics team. The Under Armour logo was expertly placed to capture viewer’s attention when medalists raised their arms in triumph. Even if your logo won’t be appearing on an Olympian (yet) choosing the best place for a logo on promotional gear can make a huge difference.

Of course, it’s a good idea to have your logo ready to go in a variety of different file formats to expedite the product design and ordering process (and we can also help you with this). We’ve shared some tips on which graphics work best . Your logo featured on promotional products is another touchpoint with staff and clients that extends from your office, website and social media accounts.

Enjoy,

Diana

Diana O’Cobhthaigh, is the owner of Turnkey Promotions, boutique agency specialising in promotional merchandise and product development. Turnkey Promotions provides a helpful and consultative experience that is tailored towards our clients’ Branding, Values and Vision. Diana and Turnkey Promotions are focused on a partnership that delivers precision in planning, quality products and timely delivery.

Why Christmas gift-giving makes good business sense

Christmas corporate gifts - Turnkey PromotionsWith Christmas just under two months away, NOW is the time to finalise your corporate gifts. The last months of the year fly by, so if you haven’t thought about Christmas gifts yet, don’t put it off any longer. Production times vary by product, so order sooner rather than later to ensure you have plenty of time to distribute them to staff, clients and customers. Ensuring your order is in soon safeguards against the silly season becoming manic.

Gifts to clients at Christmas time fulfills more than a feel-good festive function. Although that feeling of giving a gift that is equally well-received is great, there a few other reasons why giving a great branded corporate gift is more than good vibes!

Saying Thanks

The first and most obvious reason for gift giving is to say thanks to clients who are using your products and/or services and keeping your business humming along. It doesn’t take much to say “I appreciate your business” on top of what you regularly deliver.

Build strong relationships and retain business

Every business wants to nurture client relationships and have them continue to choose you as their partner. Gifts at Christmas help solidify these relationships and give greater meaning to just another transaction.  If a business is completing 6 month budget reviews and are cutting costs and assessing service providers, now is the time to ensure that you make a great impression even if you’re in front of them every day. A well-thought gift is one that will make you stand out and come to mind regularly in the eyes of your client.

Stay top of mind in a slow season

Most businesses shut down for at least a week over Christmas and New Year. While your contact might disappear for a summer holiday for most of January, a meaningful gift given before that holiday will have your business top of mind in what is usually a frantic time of year. If a client or key contact is not returning to the organisation, that personalised, thoughtful gift will be a reminder of you at the person’s new company who may just need your services.

Diana’s Top Gift Tips

You’re the best at what you do, so give best-in-class gifts.

Send gifts that are visible, are used, and are a conversation starter that keeps you top of mind with the recipient.

Give gifts that serve a purpose, or solves a problem.

Chinese New Year: January 28, 2017.

Australia and China do so much trade and business with each other it’s important to keep an eye on Chinese New Year. As well as planning Christmas gifts, it is important to look at any upcoming events occurring in the early part of the year as factories often shut down for up to 4 weeks over this time with increases in demand occurring. So before China shuts down, get your large quantity custom indent orders for offshore production in by early November, so you can celebrate instead of stress!

Best wishes,

Diana

Diana O’Cobhthaigh, is the owner of Turnkey Promotions, boutique agency specialising in promotional merchandise and product development. Turnkey Promotions provides a helpful and consultative experience that is tailored towards our clients’ Branding, Values and Vision. Diana and Turnkey Promotions are focused on a partnership that delivers precision in planning, quality products and timely delivery.

This Summer, Make Your Event (and Brand) Sizzle with Outdoor Use Promotional Products

tkp-picnic-400

Long, warm days in the spring and summer months invite people outdoors for recreation and business! The warmer months are a perfect opportunity for promotional branding to reach new audiences in situations that may have not been seen before.

Promotional products geared for use at outdoor events, or for use by clients while pursuing outdoor activities have a similar impact as outdoor advertising as they aren’t hidden away indoors as a USB, pen or other office gift sometimes can be.

With this said, a good outdoor-use promotional product can become part of the environment. Items such as water bottles, sunscreen, shade tents, umbrellas, and picnic rugs get a lot of use and visibility.  When attending your event, your clients, customers and guests have no control over whether they see it or not giving your campaign more impact for a longer period of time than expected. If your promotional product is one a client can take home to use again with friends and family, then this makes the campaign period even longer. Most outdoor activities are social by nature and include a lot more than one person; picnics, visiting parks and beaches, exercise, all usually involve a group of people making the most of beautiful warm days.

Research from the Australasian Promotional Products Association (APPA) shows that promotional products can increase your brand’s reach!

  • 91% of people have at least one promotional product in their kitchen, considering most people spend on average 3 – 5 hours a day in their kitchen, this provides a lot of brand impressions
  • 56% keep a promotional product for longer than a year
  • and nearly 50% use them daily

This spring and summer, think outside the box for your next promotional product. There’s a myriad of options for outdoor events and outdoor use that will ensure your brand gets a lot of visibility during the warm holiday months.

Enjoy,

Diana

Diana O’Cobhthaigh, is the owner of Turnkey Promotions, boutique agency specialising in promotional merchandise and product development. Turnkey Promotions provides a helpful and consultative experience that is tailored towards our clients’ Branding, Values and Vision. Diana and Turnkey Promotions are focused on a partnership that delivers precision in planning, quality products and timely delivery.

Decorating Methods

Decoration Methods

EMBROIDERY:
A process where a computerised embroidery machine stitches coloured threads into material.  This process is usually available on fabric items such as apparel, bags and headwear.Decorating Methods

Artwork Descriptions

VectorBitmap2We often get questions from clients about what format artwork needs to be in for decorating products, so we have put together a brief description of file types and a list of commonly asked questions.

What Are Promotional Products?

TKPBallSmallPromotional products – usually imprinted with a company’s name, logo or message – include useful or decorative articles of merchandise that are utilised in marketing and communication programs.

Imprinted products that are distributed free are called advertising specialties.  Imprinted items given as an incentive for a specific action are known as premiums.  Business gifts, awards and commemoratives are also considered promotional products.

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