The trusted t-shirt first debuted during the Spanish-American war between 1898 to 1913. They were worn under the Navy uniform and to the delight of all the t-shirt fans, undergarments they did not remain.
The prices people are willing to pay for t-shirts has blown out in a big way. This isn’t a new thing. A Run DMC Adidas t-shirt, produced on the back of the 80’s hip hop music movement had willing fans spending $13,000 on a DMC (in collaboration with Adidas) concert t-shirt. A 100% pure cotton t-shirt, round neck-line, short sleeves. Made for comfort… and made for value! T-shirts as an investment strategy, something to think about??!!
So what’s so appealing about the t-shirt:
- Easy entry level – to design, manufacture.
- In Australia – we are in t-shirts 9 months of the year – so usage is high.
- It crosses all demographics and socio-economic groups.
- It provides high-end brands to produce less expensive products to reach a wider audience, though still charge a premium.
- The versatility of the t-shirt – can be dressed up or dressed down.
- T-shirts are becoming increasingly ‘all occasions’ socially acceptable.
Promotional T-shirts to promote your business, brand, product, message:
Is a very good idea. If you put thought into who will be wearing it, the design, the quality and creating a tee that they want to keep wearing versus storing in the bottom of the drawer. The initial costs per person may be high if comparing to other communication mediums, but the engagement opportunity could far outweigh this. Not only is the person completely engaged with the t-shirt and consequently your brand, but the number of people they cross paths with whilst wearing your t-shirt can create many more impressions of your brand for years to come. Then you can go further to social media, if they are posting images wearing the t-shirt, this will further grow your reach.
The catch is – relevant message, good design, good quality.
Quality says just as much about your brand as does the design and message. So don’t surpass such an important component.
T-shirt fabrics details
- Combed cotton – Fine brushes are used to eliminate short strands and straighten fibers, making the fabric stronger, softer, smoother and perfect to screen print.
- Jersey – A stretchy knit typically made from cotton or a synthetic blend, it’s very flexible and comfy.
- Organic Cotton – Cotton grown with minimal fertilizers and pesticides. Usually softer and more expensive than treated cotton.
- Pigment dyed – A coloring process that coats the outside of the fibers, it can create a faded, worn-in look.
- Polyester – Maintains its shape well and resists shrinking and wrinkles. Traditionally polyester is non breathable unless moisture wicking / cool dry treated making the fabric pull heat and sweat away from the skin for rapid evaporatio out of the fabric.
- Polycotton – generally a polyester and cotton blend.
- Rayon – A breathable man-made fibre made out of trees, cotton, and woody plants. Has a silky hand, yet wrinkles. Also called viscose.
- Bamboo – tees made from bamboo fabric are beautifully soft, sustainable, easy to straighten, dye and the fabric has a splendid colour effect of pigmentation. Can also be known as rayon.
- Rib knit – A ridged pattern that creates a thick, structured garment with a lot of give – usually this fabric can be used around the neck and sleeve to provide more structure.
Some of the list of t-shirt fabrics was sourced from: https://www.realsimple.com/beauty-fashion/clothing/sweaters-tops/t-shirt-fabric
Where is the t-shirt made?
Look for the WRAP accreditation label. Worldwide Responsible Accredited Production (WRAP) is an independent, objective, non-profit team of global social compliance experts dedicated to promoting safe, lawful, humane and ethical manufacturing around the world through certification and education.
Do your homework and/or work with someone who has a sounds knowledge of the ins and outs of global manufacturing, so you receive the right product for your business – particularly if your business/brand chooses to align with ethical and environmental compliant business.
Watch this video, a Coke campaign case study, to see what an integrated sensory brand engagement experience can look like.
By the end of it, even if you don’t drink Coke, you are thinking about it. And that’s just watching the video. Imagine if you are the customer that experiences all these touch-points? It’s next level infiltration, and you have no idea, the effect it’s having on you.
The magic of this campaign is in the journey:
- TV (Sight, Sound)
- Phone (Sight, Sound, Touch)
- Outdoor events (Sight, Sound)
- Social media (Sight, Touch)
- Print (Sight, Touch)
- Shopping centre where you experience the product (Sight, Sound, Touch, Smell, Taste).
The engagement of more than one sense, creates a compound effect, as you continue along the marketing funnel to the conversion point – where you receive/buy the product. One versus all sense interplay – is the part versus the sum. The sum is a lot more powerful.
This is poetry in motion. And we haven’t even mentioned the effect this has on your consciousness or subconscious. Messages coming through, via different channels (Sight, Sound, Touch, Smell, Taste). Creating stored memories and emotions. Imprinted in your psyche for the rest of your life. Wow. Sounds a little scary, when you say it like this. The power of sensory marketing!
Coke does have big brands and big budgets, and whether you do or not, the learning’s you can definitely be taken into your marketing campaigns. Look at your activity and ask yourself how many senses are we engaging? How can we engage three? Is it possible?
Some ideas that can inspire your team:
- Promotional Products – Whether it’s a t-Shirt, cooler bag, notepad or pen – have fun with this. There are lots of ideas, but what will make your idea unique to your brand?
- Scented Printing – The candle industry leverages the scent of smell to create nostalgia, relaxation, passion, etc. Is extending ‘time on page’ through incorporating a second sense experience, something to think about?
- Events – What event can you create for your customers? If you can get your customers in a room, you have access to all 5 senses, and an opportunity for the highest level engagement. If you don’t wish to run your own event, can you collaborate with a partner?
- Sound – We all know the sounds of milk being warmed at the coffee shop, and the sound of opening a Coke or packet of Pringles. Is there a sound that is unique to your brand that you can leverage through your communication?
- Signature Scent – Could you create your own signature scent? Who says you have to be a fashion brand to have your own scent. If you had to create a scent for your brand what would it smell like?
If you are looking at your marketing activity and investment, keep asking yourself how you could extend the life or the engagement with the customer, beyond 20 seconds, 3 minutes, 1 day, 1 week, 1 month, 3 months… This is the magic that well-thought through promotional products provide. Your customers end up loving them so much, that they promote your brand for you in a way that you couldn’t do yourself. And there is nothing more powerful than third-party endorsement.
A logo on a notebook, umbrella, is ok, but you can do so much more. Your customers will be grateful for the effort you put in and reward you with free advertising as a result.
Good business and good brands make sensory marketing both seamless and mutually benefiting.
“In his 2005 book Brand Sense, branding expert Martin Lindstrom argued that those that invest in multisensory branding are likely to have a loyal customer base.” https://www.virgin.com/entrepreneur/multisensory-branding-immersing-all-five-senses
A book written more than 10 years ago and we are glued to our digital screens more than ever. However, we are seeing consumer trends move from material to experiences.
A ‘Smells and Emotions’ study of 1,000 people by psychologist Silvia Alava, found that people remember 35% of what they smell and only 5% of what they see. And that 85% of people said happy moments were recalled with certain smells.
So how does a brand tap into the senses? How can you taste or smell an App for example or an online brand, or a charity?
We find ourselves in an environment that has a lot of noise. Yes we might be able to reach our audience, but will they remember you/your brand? There are more brands, more products, more messages, more channels. A creative problem awaits us all, which means brands to survive need to think outside the status quo and become more adventurous and continue to test a variety of applications to connect with their customer.
We are seeing online stores, like Amazon create pop-up shops. Fashion stores creating café experiences, fragrant collaborations across all industries, non-food brands opening restaurants, car brands selling apparel….
Champagne is a classic 5 senses product – smell, touch, sound, sight, taste. A magical moment that brings all your past celebratory moments in one. A lot of Coke’s ads have been based on how Coke stimulates the senses. When this happens, I don’t know about you, but it takes me right back to childhood summers and no responsibility.
We are not all in the space of creating a restaurant dining experience for our brands, but if we were to think about the 5 senses, what would our brand sound like, taste like, smell like, sound like, look like?
A promotional product campaign can take this knowledge and apply it to create an experience, a strong alignment with your brand where there is not just reach, but also recall.
Australian marketers spend more than $1.34billion on promotional products each year …. despite the growth in digital marketing spend.
“69% of advertisers said promotional products increased brand interest and 84% it created more favourable impressions of the brand itself.” Australasian Promotional Products Association.
Why promotional products still work for the marketer?
- A way to position your brand, more serious, more fun, adventurous, innovation, etc.
- It helps to grow your brands perceived value, through association, partners, etc.
- If delivered correctly, you have a captive audience.
- It can be an inexpensive way of engaging and connecting
- It demonstrates brand creativity and effort.
- You go beyond tapping into one of the senses and therefore have a greater opportunity of engaging and creating memory.
- A lot of promotional products a kept and used by the receiver for years – creating engagement and personal memories with your brand.
- The creativity used to get a response is the key to increasing profits and promoting your brand.
Why promotional products work for the customer
- It’s physical. It tactical. People like to hold onto something. Evidence of this is all around us – people with their phones!
- They provide customers with an added benefit – not just you advertising your brand.
- If the synergy between customer, brand and promotional product is right, the customer will enjoy the association.
- Customers feel special when they receive a gift. The acknowledgement of being a valued customer feels good.
- Their impression of a company is more positive after receiving a promotional product.
- They are more likely to do business with a company after receiving a proposal product
You can never have too many USB Flash Drives. It’s the one office product that never gets re-gifted, because you know how valuable it is to your working day.
USB has made our lives so much easier. Particularly given that a big part of life revolves around storage and convenient transferability of information.
They come in a huge range of shapes, sizes, colours, capacity and can be fully customised to your specifications.
The latest flash drives are super cool … you don’t have to stick to the stock standard anymore.
The latest trend is the OTG or On The Go flash drives that provide expanded storage for smartphones and tablets. An OTG flash drive can be plugged directly into your Android or iOS smart phone to backup files, photos, videos and more without needing to be in front of a computer. This way you don’t have to miss out on any experiences whilst out and about if you happen to run out of memory on your device.
However, not all USB Flash Drive chips are the same. At TurnKey Promotions, we have staked our reputation on providing high quality products and only use a reputable technology factory providing A-grade chips sourced out of Japan. We have had clients come to us after sourcing cheap ones with real issues such as viruses being spread, the memory not being as stated, slow read-write speeds and general dissatisfaction.
USB Flash Drives are a useful branded product that will still be in demand for years to come by your customers, staff and suppliers … providing your brand with continued impressions well into the future.
You have your strategic plans, your 12 month plans, now put this to the side and focus on what you can make happen in the next 12 weeks. Sometimes we stay in the big picture and forget about the small things that can make a massive difference. They also keep the ship moving. We just want to make sure that’s it’s moving in the direction you want it to go.
Here are some questions to get you thinking about how you can make small changes in how you approach the year and create an edge that takes you beyond what you produced last year.
- What do you want to achieve for the first quarter of the year? Two things. Customer growth, Value growth, brand awareness, internal morale, database growth, etc.
- Now take it a little wider and look at the remaining quarters, what are the 1 or 2 things you can achieve in quarters 3 & 4 that will make for an impactful 2018?
- How can you build on the customer experience through-out the year? You might break it down into, as an example: Quarter 1 – Education, Quarter 2 – Inspiration, Quarter 3 – Participation, Quarter 4 – Reflection
- How can you increase your knowledge of your customer? What do you know about them, what don’t you know about them? How can you find the answers? By asking, social media, research, etc.
- Is there an opportunity to improve your communication to your customer? Is your customer interested in what you are saying? Do they look out for it? Does it add value?
- What can you do around your brand to keep it fresh, contemporary and relevant? A brand will continue to grow if you water it. So keep watering it. It might not need a lot of water, but it still needs water.
- What systems in your business need to be refreshed? Systems could range from how you launch products to how you work with your agency partners. Shake them up, in a good way, to see how you can improve on last year and ignite a new level of momentum.
Every man and his dog is doing or has done notepads. A long standing promotional product, that continues to grow. Year on year the notepad holds a top 10 position in the most popular promotional products. People still love stationery; despite being constantly tied to our phones. The great thing about the notepad is that you can make it work for your brand and your customer. It comes down to the type of notepad, the accessories you team it up with (e.g. pen or pencil), and the design. How and where you position your logo. What message do you want to convey to the audience? Is it a message that inspires and motivations? A message that people want to Instagram? The target market is wide, so it’s just about finding the right style.
- Spiral, Stitched, Stapled
- Hard Cover, Hard Backing
- Lines, Blank, Grid
- With Pen or Pencil
- Material placeholder
- Full Colour Print
- Landscape or Portrait
- A4, A5, A6, every and any size
- Leather, Woven, Board
This is to help you with your event planning for the year, whether it’s within your business or with your customers. Go low key or go all out. If you need any ideas around for promotional products, don’t hesitate to reach out.
- Australia Day: 26th January
- Back to school: 30th January
- Valentine’s Day: 14th February
- Chinese New Year: 16th February
- Australian Women’s History month: 1-31st March
- Worldwide Wildlife Day: 3rd March
- Start of Rugby season 8th March
- International Women’s Day: 8th March
- St Patrick’s Day: 17th March
- Australasian Promotional Products Association Tradeshow: 21st March
- Earth Hour 8:30pm: 24th March
- Easter: 30th March – 2nd April
- Harmony Day: 21st March
- National Youth Week: 31st March-9th April
- Administrative Professionals Day – 4th May
- Mother’s Day:13th May
- Word Refugee Day: 20th June
- End of Financial Year: 30th June
- International Youth Day 12th August
- World Humanitarian Day: 19th August
- Australasian Promotional Products Association Tradeshow: 22nd August
- Father’s Day: 2nd September
- World Gratitude Day: 21st September
- AFL Grand final day: 28th September
- World Teachers day: 5th October
- World Smile day: 5th October
- World Mental Health Day: 11th October
- United Nations Day: 24th October
- Halloween: 31st October
- Melbourne Cup Day: 6th November
- International Volunteer Day: 5th December
- Christmas: 25th December
- New Year’s Eve 31st December
Australia Day falls on a Friday in 2018. Making for a long weekend … just how we like it!
If you are looking for ideas to celebrate with your staff, clients, business partners, please get in touch with us before Christmas so we can get your order underway, so you don’t miss out.
What always works year on year:
- Game Sets
- Stubby Holders
- Pool Toys
In 2018, Chinese New Year will be celebrated on Friday, February 16.
With a growing Chinese community in the past few years, Chinese New Year is becoming a more and more prevalent celebration of culture and tradition in Australia. Families gather and festivities are held in the Asian communities to welcome the new year in.
With the upcoming Year of the Dog, which signifies fortune, career, health, and love prospects, this is what we can expect to see as we have seen in the past few decades.
- Lots of red.
- Street festivals and markets are bustling with people and noise and displays of food, art and entertainment.
- The exchange of well wishes and chattering can be heard above the beating of the drums and the cymbals clashing for the lion dances.
- Occasional firecrackers exploding in the distance.
- A trade of red pockets/envelopes (which also happens in both a physical and digital environment) and blessings occur between the elders and the young at home
- A delicious feast is prepared and eaten before families visit the temples to pray for a prosperous future.
So why not join in the celebration by participating or gifting? To the Chinese, gifting is seen as a nice gesture and effort made that shows your level of involvement. And the key thing to know here is that the Chinese LOVE their red. Anything red will capture their eye and will be kept as a symbol of luck. At Turnkey this is one our favourite times of the year, so we are more than happy to help you with this.