Connecting Your Brand to the Locals.
What’s new and whats different?
Are you looking for something unique? Full of character, personality and possibly a dash of charisma? Take a moment this month to invest 5 minutes into exploring what the local community is producing. Many of these businesses have defied the odds to keep their brands and product lines alive and they’ve found niches within their community worth our attention. As we unite to find the “new normal” it is important to remember that we are strongest together. Facing a global challenge we might feel like an itsy bitsy spider but let’s not forget the sun did eventually come out to dry up all the rain. Maybe we’ll start the next chapter with a better outlook and a deeper connection to the local communities we’re a part of. We believe so, and we’re keeping communication open. Whether you’re working on a project or need a moment of inspiration we’re here to help.
Points of difference define our experiences.
Many of the businesses producing Australian made products are small. Born from artists, dreamers and entrepreneurs who needed an avenue to express themselves. Sounding like a great place to find something different? Well you’re right. Big box companies live in a world of commodity, what’s trending now and how do I stock my shelves with it. Small businesses, and specifically those producing their own products don’t have this ability. “Go Big or Go Home” isn’t part of their business plan, and typically not why they got into business to begin with. Instead of thinking big, these businesses have to think differently, and this is truly the secret sauce to the beautiful products they produce. Points of difference are what define our experiences and the number one reason brands should be looking to connect with smaller locally produced product lines.
Enrich your brand’s story by connecting with the stories of the products you brand.
Guess how many plastic reusable cups are brought in and branded each year from overseas manufacturers? What happens when those products have reached their life span? If we’re lucky they are recycled, but often these products end up back in landfill because the manufacturing company that created the cup stopped caring the moment the boat sailed away. Now lets look at a local business producing the same type of product. Except this business is all about sustainability and accountability. Instead of writing off every product they create they have a presence in the community and take back any product, no questions asked, at any level of the life span and recycle the product right back into the next batch of cups. Pretty amazing right? We agree, and that’s why they’re in our new Made in Australia catalogue. Take a look at the Uppercups, some amazing products from a phenomenal source. The next time you need branded merchandise, take a moment and think about the story you’re connecting your brand to.