Successful promotional campaigns don’t happen by chance. To meet your goals, promotional product programs must be carefully planned, taking into consideration the audience, budget and of course, the ultimate result to be achieved.
We often get questions from clients about what format artwork needs to be in for decorating products, so we have put together a brief description of file types and a list of commonly asked questions.
Promotional products – usually imprinted with a company’s name, logo or message – include useful or decorative articles of merchandise that are utilised in marketing and communication programs.
Imprinted products that are distributed free are called advertising specialties. Imprinted items given as an incentive for a specific action are known as premiums. Business gifts, awards and commemoratives are also considered promotional products.