Australian marketers spend more than $1.34billion on promotional products each year …. despite the growth in digital marketing spend.
“69% of advertisers said promotional products increased brand interest and 84% it created more favourable impressions of the brand itself.” Australasian Promotional Products Association.
Why promotional products still work for the marketer?
A way to position your brand, more serious, more fun, adventurous, innovation, etc.
It helps to grow your brands perceived value, through association, partners, etc.
If delivered correctly, you have a captive audience.
It can be an inexpensive way of engaging and connecting
It demonstrates brand creativity and effort.
You go beyond tapping into one of the senses and therefore have a greater opportunity of engaging and creating memory.
A lot of promotional products a kept and used by the receiver for years – creating engagement and personal memories with your brand.
The creativity used to get a response is the key to increasing profits and promoting your brand.
Why promotional products work for the customer
It’s physical. It tactical. People like to hold onto something. Evidence of this is all around us – people with their phones!
They provide customers with an added benefit – not just you advertising your brand.
If the synergy between customer, brand and promotional product is right, the customer will enjoy the association.
Customers feel special when they receive a gift. The acknowledgement of being a valued customer feels good.
Their impression of a company is more positive after receiving a promotional product.
They are more likely to do business with a company after receiving a proposal product
You can never have too many USB Flash Drives. It’s the one office product that never gets re-gifted, because you know how valuable it is to your working day.
USB has made our lives so much easier. Particularly given that a big part of life revolves around storage and convenient transferability of information.
They come in a huge range of shapes, sizes, colours, capacity and can be fully customised to your specifications.
The latest flash drives are super cool … you don’t have to stick to the stock standard anymore.
The latest trend is the OTG or On The Go flash drives that provide expanded storage for smartphones and tablets. An OTG flash drive can be plugged directly into your Android or iOS smart phone to backup files, photos, videos and more without needing to be in front of a computer. This way you don’t have to miss out on any experiences whilst out and about if you happen to run out of memory on your device.
However, not all USB Flash Drive chips are the same. At TurnKey Promotions, we have staked our reputation on providing high quality products and only use a reputable technology factory providing A-grade chips sourced out of Japan. We have had clients come to us after sourcing cheap ones with real issues such as viruses being spread, the memory not being as stated, slow read-write speeds and general dissatisfaction.
USB Flash Drives are a useful branded product that will still be in demand for years to come by your customers, staff and suppliers … providing your brand with continued impressions well into the future.
Australia Day falls on a Friday in 2018. Making for a long weekend … just how we like it!
If you are looking for ideas to celebrate with your staff, clients, business partners, please get in touch with us before Christmas so we can get your order underway, so you don’t miss out.
If you go to any office with a cake you are instantly the most loved person in the room. Particularly around 10.30am or 3.30pm. When people typically are thinking about food. It’s not time for lunch yet, but they want a distraction of some sort, and they are feeling food could help on both a physical and emotional level. Unfortunately driving around delivering cakes is not something we can do every day.
A hamper could be the way to go. Yes, there are a lot of daggy hampers out there, but there is also plenty of beautiful gourmet Hampers to choose from. Recently we produced a box of Truffles for a client. And for Christmas, you cannot go past a beautifully wrapped Christmas Pudding.
Whichever way you go, just give some thought to your customers and your business – finding that sweet spot between giving them something they want and something that reflects the type of business you are.
The go-to promotional item for so many businesses, particularly if there is someone in the business that plays golf. And who doesn’t want a massive umbrella?! No fun when the sun is out, but when the rain hits, you couldn’t be more in love. The umbrella has its hero moment.
So it’s a bit of a winner as far a promotional item… but how do you get more out of this medium and avoid becoming another boring golf umbrella.
Think about your brand positioning.
Think about your customers.
How can you find the sweet spot between your brand, the customers and the promotional item?
Can the message be more than your logo?
Is there an opportunity to stretch the usage? Smaller umbrellas may be the answer during hot summers.
How do you stand-out from the crowd of branded umbrellas, so the user becomes excited to see rain fall.
Let us know if an umbrella is on your wish list as your next promotional item, and we can work on a way to get more interest from this perennial favourite.
The go-to promotional item for so many businesses, particularly if there is someone in the business that plays golf. And who doesn’t want a massive umbrella?! No fun when the sun is out, but when the rain hits, you couldn’t be more in love. The umbrella has its hero moment.