TurnKey Promotions is deeply committed to sustainability and eco-friendly practices. Our mission as a small business revolves around minimising our environmental impact while delivering meaningful marketing initiatives and high-quality promotional products.
Sea Shepard Australia is a non-profit marine conservation organisation that campaigns to defend, conserve and protect the world’s marine life and ocean eco-system. Their mission is to protect defenceless wildlife and end the destruction of habitat in the world’s oceans.
“From the gentle giants of the sea to its smallest creatures, Sea Shepherd’s mission is to protect all marine life species living in our oceans. Our campaigns have defended whales, dolphins, seals, sharks, penguins, turtles, fish, krill and aquatic birds from poaching, unsustainable fishing, habitat destruction, and exploitive captivity.”
Sea Shepard Australia
To show your support for Sea Shepard Australia, TurnKey Promotions clients are encouraged to place an order for any of three great new additions to our drinkware line-up.
For each unit ordered, fifty cents will be donated to Sea Shepard Australia to support their efforts in clearing plastic pollution from our oceans and protecting marine life. An order for 1,000 bottles or cups, for example, will result in a $500 donation to Sea Shepard Australia.
The new range consists of the Allegra Bottle (1L or 750ml). Olive Reusable Cup and Windsor Tea Infuser Bottle.
Allegra Bottle (1L or 750ml) The Allegra features double-wall, vacuum insulation to keep drinks hot or cold for hours. Plus, this bottle will fit in most car cup holders. Colours: Sky/Carolina Blue, Onyx/Onyx, Dove/Gunmetal, Sage/Fern, Sand/Chestnut, Blush/Rose, White
Olive Reusable Cup(350ml) The double-wall Olive Reusable Cup is an aesthetically pleasing monochromatic stainless steel cup that features both a straw drinking option, as well as a regular takeaway cup drinking spout. Colours: Green, Pink, Brown, Blue, Black, Grey
Windsor Tea Infuser Bottle The glass Windsor Tea Infuser Bottle has a huge 1L capacity fitted with a giant tea infuser and neoprene sleeve to help insulate your bottle. Colours: Black, Navy, Cream, Blush
To place an order or enquire about any of these products, please contact TurnKey Promotions on 1300 153 707 or email info@turnkeypromotions.com.au.
On the 26th of January 2023, Australian citizens at home and abroad will celebrate the 235th birthday of Australia.
While the date formally commemorates the establishment of the first British colony in New South Wales, the holiday has taken on a much deeper meaning in recent years.
Australia Day is a great opportunity to come together and celebrate the place we call home, regardless of what your belief is about the date of the holiday itself.
Today, you will find that Australia Day is commemorated not so much by formal ceremonies but by colourful, festive events that seek to promote a sense of community, multiculturalism and inclusion.
Why should you celebrate Australia Day in 2023?
Celebrate your national and cultural identity as an Australian individual or organisation.
Reflect on the past and acknowledge Australia’s significant cultural and ethical transformation throughout the past century.
Promote values of inclusion, diversity and multiculturalism.
Simply put, Australia is a great country to live in, and we should all acknowledge how lucky we are to live in a country renowned for equality, fairness and its democratic values.
Businesses can celebrate Australia Day with a fun Australia-themed promotion or marketing campaign. Be inspired by some of these great Australia Day-themed products from TurnKey Promotions:
Full Size Sublimated Bucket Hat Fully customizable polyester bucket hat. Available in three adult sizes (57/58/59cm) or three children’s sizes (54/55/56cm).
Premium Sublimated Socks Premium polyester socks available in one size that suits shoe sizes from EUR 38 – 43 and AUS 7-12.
Waterproof Temporary Tattoos Promotional temporary tattoos are non-toxic and easy to use! Available in 4 different sizes that can fit onto any part of the body.
Reversible Foldable Stubby Holder A secure neoprene base lets you slide in full beer bottles without worrying about them falling out. Cuts at the base let you fold the holder flat for easy storage.
To enquire about any of the products listed above, please call TurnKey Promotions on 1300 153 707. Alternatively, for more great Australia Day-themed products, please browse Turnkey Promotions’ Australia Day 2023 Catalogue.
Whilst you were summering it up in Australia during January, I was trumping it up in America!
This was travel for both work and play!
The Promotional Products Association International (PPAI) Expo was the main purpose for the trip – the biggest industry expo in America. We are talking 11,000 distributors representing 4,000 companies and 30 countries, attended by over 20,000+ people. The Everest of Expos, both in respect to the variety of products, the exhibition space … and trying to get through it in three days. Then throw in the Las Vegas location – the epicentre of ‘can you make it bigger and better’!
With something as big as this, you have to plan and be selective from the start, or you could find yourself lost in the noise, hype and excitement.
The opportunity to attend this Expo in Vegas was a milestone for not only my business, but also for me personally …. as I extended the time to experience America is a completely different way.
We, my husband and I, experienced Philadelphia, New Orleans, San Francisco and then drove to Las Vegas via California Highway 1 for a stay in San Simeon, home to the amazing Hearst Castle. We miraculously stumbled across over 3,000 elephant seals that come to the coastline every year to give birth and mate….But that is for another time and something I would be happy to share if you are thinking about travelling to America.
So, back to the show.
We had a plan and it worked very well.
The first two to three days were purely education in sales and marketing, specific to the promotional products industry. I attended a lot different educational sessions. I think it was 16 in total. Customer Service online and offline, continues to be top of mind. There was also a lot of education around high performance selling, unifying sales teams and the latest trends and topics related to social media, metrics, branding and positioning. A great opportunity to immerse myself in how the world is seeing business and integrating promotional products to further extend and leverage marketing communication and programs.
For the following three days I walked the Trade Show floor on the lookout for new products or a new and fresh approach to existing lines and found the segments with a lot of momentum are:
1. ENVIRONMENTAL PRODUCTS are big and only getting bigger. Which is great to see. Recycled straws, recycled materials, less materials, reusable straws, bags, containers for food and drinks.
2. BLING AND MORE BLING! What I mean is bling decoration on anything and everything – bags, drink bottles, in cars, books, clothing, phones. I don’t think this is going anywhere soon. The asian influence in our markets continues to grow, and anything bling acts as a means of creating your own signature add on. Click on the image below to view the Sequin Artwork.
3. SOCKS has turned into a means of self expression. We are seeing a lot of branded socks out there. If designed with the customer and positioning in mind – this is very effective.
4. DENIM. The days of denim are definitely not behind us. There is a lot of denim still to be lived. It’s exciting to see the different ways in which this material is being integrated with other materials – and bringing new life to products we haven’t seen before.
5. THE EXPO LIVE ‘GET IN TOUCH’ interactive stage was also a good bit of fun. There is where live product demonstrations and interviews with industry leaders were streamed. A non-guilt rest break!
Also throw in the very talented, knowledgeable and ENGAGING KEYNOTE SPEAKERS:
David Goggins, the closing speaker, was a stand out for me. He spoke on the topic “Stop Talking Yourself Out of Being Great”. An inspiring talk about personal accountability and building momentum. He spoke about in the early challenges in his life, becoming a Navy SEAL in most elite unit in the American military, and the only member of the U.S. Armed Forces to complete SEAL training. He also was in the U.S. Army Ranger School, where he graduated as Enlisted Honor Man, and Air Force tactical air controller training. A few years later he became one of the greatest endurance athletes in the world.
Scott Stratten was also another great speaker . Who was named a top five social media power influencer by Forbes. He has completely changed how corporations do business. During his presentation, he shared his ‘radical’ insights on how to engage better with customers through social and viral marketing and blended real-world strategies with memorable stories to rethink the way we market and sell.
Connie Podesta … well I have not laughed so much at this stand out presentation on sales as I’ve never heard it being presented before. As an award-winning author, Podesta is an expert on the psychology of sales, leadership, change, life balance and getting your act together, which helped to inspire industry professionals to do what it takes to increase sales, attract and retain more customers, build longer-lasting relationships, strengthen leadership skills and become more profitable, happier and successful.
So back to our plan for the show. It worked well. Or we thought it was working well. Until….we heard about the ‘Pop Up Puppy Stand’. (Which was amongst foodie pop-ups chocolate-dipped bacon, meatballs and rolled ice cream and caricature artists and an illusionists). In a flash we made a run to cuddle the most beautiful puppies.
This is genius marketing distraction and also drove traffic to less populated areas of the venue … and the perfect reminder that we are fundamentally, as humans, emotionally driven. Which brings me back to why promotional products continue to work.
Paul Bellantone, CAE, PPAI president and CEO said. “Promotional products are the only medium that allow us to connect with consumers on a tangible level”.
The benefit of tangible connections, is increasing emotion, trust and engagement – which are the foundation for establishing sustainable business and brands.
If you would like more information about the show and the latest promotional products please get in touch – info@turnkeypromotions.com.au
Wellbeing products are somewhat ubiquitous these days. You’ll see them lining the walls of a pharmacy, perhaps stuffed in next to the Cadbury’s or even right at the checkout to prompt a last minute ‘Oh gosh I forgot about X’s birthday’. The ever-presence is for a good reason though. They’re an excellent gift idea, having a universal appeal and a price range that lets consumers pay a little or a lot whilst still getting a presentable, quality product.
Everyone likes to be pampered. Everyone likes to smell nice and feel detoxified. Consumer engagement is very high with wellness products and it’s only getting higher. With the recent surge in popularity of wellness and spirituality, more natural products such as diffusers are seeing a high adoption rate and their place in the gift market gives them an even broader reach.
Smelling great and getting comfy can be done on a budget with wellness products, and the potential for customisation and creativity is strong. Diffusers in particular can be tailored to a variety of tastes, or perhaps more accurately smells. As Promotherapy, a producer of sensory promotional products, puts it:
‘Marketing isn’t meant to be bland and boring, it should engage all the senses.’
The results are scientifically proven too. Our senses are tied to our memories, and positive stimuli that engages some or all of our senses can invoke a strong emotional reaction, as shown in a recent study carried out by the National Institute of Neuroscience in Turin, Italy.
So don’t underestimate the power of these seemingly simple products. By effectively utilising wellness products (smells in particular!) you’ll see your brand retention and engagement improve spectacularly!
Running out of mobile battery has climbed ahead of death and public speaking as our biggest fear! How life has changed!!! This is a bit of a joke, but there is a thing called “low battery anxiety’. An LG Survey revealed (sourced by Daily Mail Uk):
90% of us panic about losing power on our phones
32% of us will drop everything to head home and charge phones
With the current battery capacity compared to the power required to run more complex apps at faster speeds, our batteries are running out a lot sooner than they ever did.
Phone charging Technology continues to improve. With wireless charging becoming the latest must have.
What’s so good about the inductive wireless charger, is the charger transfers power from a charging device to a receiver without a cable. On top of that, you can brand your own wireless inductive charger, as a means of reducing ‘low battery anxiety’ for your customers or staff.
