Diana O’Cobhthaigh, Owner and Founder of TurnKey Promotions, has been elected to serve on the Board of the Australasian Promotional Products Association (APPA) as Vice President in 2026.
This appointment is a testament to the dedication and passion Diana holds for the promotional products industry, and marks an exciting opportunity to drive the future of the industry.
APPA has been the promotional products industry authority for more than 35 years, and promotes the development, integrity and creativity of industry suppliers and distributors.
The Association is a respected and highly regarded authority, and election to the board is one of the highest acknowledgements of respect in the entire industry.
“Assuming the Vice Presidency allows me to contribute to the long-term vision of APPA and guide the strategic direction of an industry I have always been passionate about,” said Diana.
“In collaboration with President Greg Sandrey and other members of the Board, I look forward to supporting APPA initiatives that work towards building a more sustainable, future-focused promotional products industry. I am thrilled to represent the interests of our clients and peers on the Board, and thank APPA members for their trust in me.”
Carbon Neutral, a longstanding partner of TurnKey Promotions, recently announced the successful planting of a remarkable 1,760,000 seedlings across Australia in 2025.
This massive achievement supports vital local reforestation efforts and ensures the world is left a better place for future generations.
We are extremely proud to have played a direct role in contributing to this amazing milestone.
Thanks to our wonderful clients, we have proudly planted more than 1,500 native trees and shrubs since 2021, when our partnership with Carbon Neutral first began.
At the heart of this partnership is a simple commitment: for every order of 50 notebooks, TurnKey Promotions commits to planting one native tree or shrub. An order of 500 notebooks, for instance, results in the planting of ten trees.
By actively supporting Carbon Neutral’s Plant-A-Tree Program, we are directly working toward the UN Sustainable Development Goal #15: Life on Land. This goal highlights that nature is critical to our survival, providing us with our oxygen, regulating our weather patterns, pollinating our crops, and producing our food, feed, and fibre.
Thank you to all of our clients for helping us grow a greener future!
The dust has only just settled from this year’s Roadshow, and we are still buzzing with inspiration!
Roadshow is a multi-city event organised by the Australasian Promotional Products Association (APPA), and serves as a crucial platform for suppliers to establish relationships with the hundreds of promotional product distributors who attend religiously each and every year.
The show is a feast for the senses, and gives distributors like TurnKey Promotions a unique opportunity to explore thousands of diverse products in a single day.
We are excited to share with you some of the best new products we discovered at Roadshow this year.
Innovation and Technology:
PowerFlex Retractable Cable Set Tangle-free charging on the go. Featuring a durable retractable design, this cable extends up to 100cm and neatly retracts when not in use, keeping your workspace and bag clutter-free.
Norton TWS Earbuds & Smart LCD Touch Screen The Norton Earbuds feature a personalised home page image on start-up, touchscreen controls, Active Noise Cancellation (ANC), Environmental Noise Cancellation (ENC), and Bluetooth version 5.4.
The Franklin Magnetic Watch Power Bank The Franklin’s sleek design features a 5,000 mAh magnetic power bank, built-in Type-C and Lightning cables, Type-C and USB ports, ensuring maximum compatibility with all devices.
The Pacific Magnetic Bluetooth Speaker Stand Using Bluetooth 5.3 for quicker and more stable connectivity, the Pacific delivers 360-degree surround sound audio quality, a breathing RGB lighting effect, and a transparent body that creates a vibrant atmosphere.
Lamar 4n1 15W Magnetic Wireless Charger This charging stand features magnetic phone charging in portrait and landscape orientation, a switchable tricolour nightlight and a detachable watch charger that can be used independently via any USB-A port.
INGENIO Arc Wireless Car Charger INGENIO’s clever car charger blends innovation with elegance to deliver quality performance on the road. Features 15W magnetic wireless charging and red/blue LED charging indicator lights.
Bags, Shoes and Accessories:
Custom Sneakers High-quality sneakers, completely personalised with your corporate logo, colours and materials. Made in Barcelona. MOQ 40 pairs.
Wallaby Neck Pouch Made from durable RPET 600D material, this versatile pouch can be worn across the shoulder or around the neck. Features two zippered compartments and an additional open pouch.
Bellroy Lite Cooler Carry This 10L insulated cooler bag by Bellroy is foldable, compressible and features a built-in bottle opener and seam-sealed waterproof interior lining. Made using recycled materials.
Bellroy 16″ Laptop Caddy Features of this sleek laptop caddy include a fold-down front pocket, two stretch mesh storage pockets, two mesh pen slips and additional storage space for bulky items.
Rollink Laptop Case Go Compact and light 5.5L laptop case with durable exterior hard shell, ensuring protection of your valuable items. Slash and cut resistant for added security.
Max Full Colour Fold-up Backpack Crafted from high-quality 210T polyester, this backpack is built to withstand the rigors of travel while remaining easy to carry. Full colour sublimation printing available.
Casual Unisex Watch with rPET Strap This quality watch features an ionic steel-plated alloy case, matt green dial, padded beige rPET nylon strap with white stitching, date function and is water resistant to 3m.
Writing Instruments and Surfaces:
Bio Plus rPET A5 Notebook This durable, hardcover notebook features 196 pages of recycled paper, a handy pen loop and snap-on magnetic closure. Available in 16 colour options.
Berliner Pen This twist-action pen is crafted from solid aluminium and features a self-retracting clip that folds away when the pen is in use, allowing for both comfortable writing and ease of insertion into a pocket.
Lux Stylus Pen and Torch More than just a pen, the innovative Lux device combines a matt finish aluminium pen, stylus and super-bright LED torch in one very stylish device.
Miscellaneous:
Trip Phone Lanyard Fast, 1.6m charging cable designed for convenience and security. Supports 60W 3A charging and features Type C to Type C fittings.
LED Compact Mirror The perfect blend of style and functionality, this touch-activated mirror features a built-in rechargeable lithium battery (400mAh) and three adjustable lighting modes- day, cool, and warm.
Equinox Recycled Aluminium Bottle Extremely lightweight, 600ml recycled aluminium drink bottle. Features push-button cap with locking mechanism and built in colour-matched carabiner.
To place an order or to enquire about any of these products, please contact TurnKey Promotions on 1300 153 707 or email info@turnkeypromotions.com.au.
As the industry’s leading and longest-running trade show, PPAI Expo is the cornerstone of the global promotional products market.
Held annually in Las Vegas Nevada, the four-day conference/trade show sees thousands of established brands and suppliers converge to showcase new product collections and cutting-edge innovations to thousands of prospective distributors from around the world.
The show is a true mecca for promotional product distributors, suppliers and marketing professionals, and is known for forecasting product trends for the upcoming year.
What was trending on the show floor in 2025?
Magsafe Tech Magsafe integration is poised to be a dominant trend in 2025, revolutionising promo tech with seamless, magnetic functionality.
Pickleball Pickleball’s popularity translated into a flood of branded paddles, bags, and accessories, marking it as a standout trend at the show.
Travel and On-the-Go Travel-themed promo products, from branded luggage tags to portable chargers reflected the industry’s focus on experiences and on-the-go solutions.
Pets Pet products, including bowls and leashes, were a staple throughout the show, highlighting the industry’s embrace of the booming pet market.
Crocs & Accessories Crocs-style footwear and accessories were a major hit, proving the power of personalised comfort in promotional products.
Puffer Accessories & Apparel Comfortable and warm merchandise, including puffer blankets, continued to be a big theme on the show floor in 2025.
Sherpa-lined Bags and Accessories Unique sherpa-lined items, including backpacks, showcased the industry’s love for standout textures and materials.
Stanley Cups and Accessories Stanley cups and compatible accessories highlighted the strong demand for premium, customisable drinkware.
Shop TurnKey Promotions’ curated collection of new products and trends, as seen at PPAI Expo 2025, here.
As we enter a new year, we’re excited to share our insights into the trends that are predicted to shape the world of promo in 2025.
These are the products and strategies that will stretch your marketing budget further and get your brand noticed.
Minimalist branding Clean aesthetics, understated logos, and subtle branding will be paramount for brands looking to win over customers in 2025. Minimalist branding cuts through this clutter, offering a clean and focused message that’s easier to process and remember.
Hyper-personalisation The era of generic branded merchandise is fading fast. In 2025, hyper-personalisation will be the cornerstone of effective promotional strategies.
Hyper-personalisation represents a granular level of personalisation, fostering an almost unprecedented sense of exclusivity and strengthening the consumer-brand relationship. Imagine custom-designed items created on-the-spot using advanced printing technology, or a custom-blended tea set with flavours tailored to individual tastes- this is hyper-personalisation.
Luxury self-care The focus on wellness isn’t going anywhere. In 2025, expect a surge in premium self-care promotional products. Think high-quality essential oil diffusers, luxurious bathrobes, and mindfulness journals. These aren’t just giveaways; they represent an investment in the recipient’s well-being and associate your brand with positive lifestyle choices.
Eco-friendly homewares The demand for eco-friendly, branded homewares will continue its upward trajectory in 2025, as sustainability becomes more of a global imperative than ever before.
Expect to see more and more homewares crafted from sustainable materials like bamboo, recycled glass, and organic cotton. A set of elegantly designed, reusable beeswax food wraps, for example, or a stylish planter crafted from recycled ocean plastic communicates a powerful message of corporate social responsibility.
The year 2024 proved to be a dynamic one for promotional products, with a surge of exciting new items and industry trends emerging from start to finish.
Sustainability, technology, and a focus on employee and customer well-being defined the top promotional products of the year. Companies moved beyond traditional choices, opting for eco-conscious products and experiential gifts that fostered stronger brand loyalty and employee engagement.
While so many products caught our eye throughout the year, there were a handful of extraordinary standouts:
Thule Organisers Thule is a renowned brand known for its high-quality and innovative travel gear, and their organisers are no exception.
We particularly love the Thule Subterra PowerShuttle, an organiser specifically designed for electronics, with dedicated compartments for laptops, chargers, cables, and other accessories.
If you’re looking for a well-made, functional travel organiser that is perfect for co-branding, Thule is definitely a brand worth considering.
Karst Stone Paper Notebooks Made primarily from calcium carbonate (ground limestone), Karst stone paper notebooks gained popularity in 2024 due to their unique properties and environmental benefits.
Their waterproof and tear-resistant properties make them ideal for outdoor use and travel, while the smooth surface ensures a pleasant writing experience with minimal ink bleed-through. Available in a variety of sizes and styles, these versatile notebooks cater to diverse needs and preferences, making them a popular choice among environmentally conscious clients seeking a sustainable and high-quality writing experience.
Rollink Luggage Rollink manufacture collapsible suitcases and travel bags, and some of the most exciting, original products we have seen in years.
The innovative, collapsible design sets Rollink products apart from traditional luggage, making them a unique and memorable promotional gift that stands out from the crowd.
Keepsake Collection Launched recently, Keepsake Collection is a curated selection of homewares and gifts emphasising natural materials and minimalist design.
The range includes wine coolers, coffee plungers, carafes, serving boards, candles, glassware and so much more.
The timeless design of their products ensures they will remain relevant and stylish for years to come.
Click here to view the 2024-25 Keepsake Collection catalogue.
As we mark the 10th anniversary of TurnKey Promotions, I am filled with gratitude for the incredible journey I have been able to share with our clients, suppliers and the community. This milestone wouldn’t have been possible without the unwavering support, dedication, and hard work of everyone who has been a part of our story.
Having been at the helm of the business since Day 1, I have experienced so many amazing things and met so many incredible people. Highlights from the past decade include:
Building a Strong Network: One of the most rewarding aspects of owning a business has been connecting with a wonderful group of women who, like myself, specialise in promotional prooducts and creative marketing initiatives. My regular catch-ups with these women (some of whom are now my closest friends!) have provided a platform for sharing experiences, seeking advice, and collaborating on projects.
Achieving Industry Recognition: TurnKey Promotions has been honoured to receive several APPA Awards for our outstanding use of promotional products in business and marketing programs. The excitement of being recognised as the best of the best at a gala dinner with hundreds of your friends and peers is something I will never forget.
Navigating Challenges: The past few years have presented unique challenges, particularly the COVID-19 pandemic. However, through sheer resilience and adaptability, we were able to navigate these obstacles and emerge stronger and wiser than ever.
Contributing to the Industry: Last year, I was extremely honoured and humbled to be elected by my peers to serve on the APPA Board of Directors. APPA (Australasian Promotional Products Association) is the cornerstone of the entire industry, and as one of only two female Directors, I am proud to bring a unique perspective to the table.
Over the past decade, we have strategically expanded our offerings, refined our processes, and embraced cutting-edge technology to enhance our ability to serve our clients.
We have been steadfast in our commitment to corporate social responsibility, supporting local charities, participating in environmental initiatives, and fostering the development of young professionals. This is undoubtedly one of my proudest achievements.
As we look ahead to the next decade, we’re excited about the opportunities that lie ahead. We remain committed to providing exceptional service, building strong relationships, and making a positive contribution to our industry and community.
Thank you to everyone who has supported us on this journey. Here’s to many more years of success!
September was all about Skucamp for TurnKey Promotions this year.
For the first time, TurnKey Promotions founder Diana travelled to Nashville, USA to attend the global industry event, coordinated by respected service provider Commonsku.
Skucamp is a business boot camp of sorts, tailored specifically for professionals in the promotional products industry. Here, industry experts converge to share insights, best practices, and innovative strategies and connect with one another for the purpose of learning and growing.
The event featured a lineup of industry and thought leaders who delivered insightful presentations on various topics, from marketing trends to sales techniques. Beyond the educational aspect, the event provided ample creative inspiration, with Diana learning about and testing a huge range of unique products that aren’t often seen in Australia.
“The world of promo in the US is so diverse- the scale of the industry is extraordinary and the creativity is truly unparalleled! We loved exploring some of the most unique and different products we have seen in years and learning invaluable, industry-specific lessons from experts like Stephen Shedletzky, author of Speak-Up Culture and Benji Bearman, co-founder of Liquid Screen Design,” said Diana.
Whether you’re a seasoned veteran or just starting out in the promotional products industry, Skucamp provides a valuable platform for professional development and growth. It’s a chance to gain fresh perspectives, learn from industry experts, and stay ahead of the curve in this dynamic field.
Thank you Commonsku for organising such a fantastic, inclusive event and for invoking a genuine sense of community among all attendees.
