Not just another… Wellbeing Product
Wellbeing products are somewhat ubiquitous these days. You’ll see them lining the walls of a pharmacy, perhaps stuffed in next to the Cadbury’s or even right at the checkout to prompt a last minute ‘Oh gosh I forgot about X’s birthday’. The ever-presence is for a good reason though. They’re an excellent gift idea, having a universal appeal and a price range that lets consumers pay a little or a lot whilst still getting a presentable, quality product.
Everyone likes to be pampered. Everyone likes to smell nice and feel detoxified. Consumer engagement is very high with wellness products and it’s only getting higher. With the recent surge in popularity of wellness and spirituality, more natural products such as diffusers are seeing a high adoption rate and their place in the gift market gives them an even broader reach.
Smelling great and getting comfy can be done on a budget with wellness products, and the potential for customisation and creativity is strong. Diffusers in particular can be tailored to a variety of tastes, or perhaps more accurately smells. As Promotherapy, a producer of sensory promotional products, puts it:
‘Marketing isn’t meant to be bland and boring, it should engage all the senses.’
The results are scientifically proven too. Our senses are tied to our memories, and positive stimuli that engages some or all of our senses can invoke a strong emotional reaction, as shown in a recent study carried out by the National Institute of Neuroscience in Turin, Italy.
https://www.livescience.com/8426-brain-link-sounds-smells-memory-revealed.html
Certain types of diffuser have even been shown to increase house prices! Driving up asking prices by as much as $100,000! Now that’s a strong smell.
https://www.realestate.com.au/news/does-a-scent-sway-buyers-during-an-inspection/
So don’t underestimate the power of these seemingly simple products. By effectively utilising wellness products (smells in particular!) you’ll see your brand retention and engagement improve spectacularly!