Take advantage of branding opportunities in wet weather! The Rain in Spain SYDNEY falls mainly on the plain… If you’re in Sydney, you are probably absolutely over the month of non-stop rain we’ve had. The commute to work is slower, kids’ sport has been cancelled, and you’ve watched Netflix’s entire library. It’s been dreary, however people don’t stop their entire lives because of the weather. All the rain we’ve had makes it easier to raise the profile of various gifts and branded gear your organisation can provide for use in the wet, or even if it’s just cold and damp.
There’s no such thing as bad weather …
Despite the rain, life goes on! The game of golf scheduled still goes ahead, most outdoor winter sports play in drizzling rain, and outdoor training sessions go ahead unless it’s bucketing – three reasons why branded wet weather gear is a solid investment. A quality rain garment is treasured in every household, while umbrellas and outdoor pop-up marquees are all useful practical items that will ensure your branding and message receives multiple impressions. Give your staff, clients, and customers an opportunity to be outside with the appropriate clothing and they will feel special and rewarded whilst wearing it.
If you are looking at the apparel market, you’re in good company. In 2013, the Australasian Promotional Products Association (APPA) noted that of the $1.55B of sales to end users, apparel is by far the biggest category, accounting for a third of sales. What’s also important to note is that 89% of consumers recall the name of the advertiser on a promotional product they received in the past 24 months according to Innovative Marketing Consultants. Imagine having brand recall up two years after you’ve given a promotional product!
Promo Gift Tip: Customise and personalise as much as possible! The thought and effort into selecting a gift pays big dividends. If you can personalise a gift as much as possible, it gives the recipient a greater emotional connection.
Wet weather rain jackets – What to look for:
Tsunami Rain Shell Jacket
A lot of time and innovation is invested these days in making technical apparel to perform appropriately in all types of weather conditions and outdoor activities. For the wet weather, the higher the waterproof rating, the more precipitation the fabric can block from crossing into the barrier, thus keeping you drier for longer, as well as featuring sealed seams, waterproof zippers and articulated hoods to provide you with maximum weather protection so you can remain warm, dry and comfortable all day long.
Some jackets available have been field-tested for performance in a wide range of climates and weather conditions. For the wet weather jackets have 3 water resistance levels; basic water resistance jackets are showerproof and suitable for light rain /drizzle situations. High resistance is the next waterproof level and then extreme resistance, which will keep out heavy rain if outdoors for a long time and still allowing the garments to remain breathable and keep sweat away from your body. If an outdoor activity will get your heart pumping faster, this is what you want.
Non breathable waterproof garments include the promotional style ponchos. Although they don’t breathe they will keep wearers dry if they are out in the rain. There’s a variety of different quality ponchos available to showcase your branding and they are a great for outdoor events to allow you to show guests you’re keeping them in mind when menacing clouds arrive.
Umbrellas
Walk down any city street on a rainy day and you will notice that half of the umbrellas popping up are branded with a logo, while the other half are plain black! There’s nothing like an umbrella with your logo on it to reinforce your brand. Whether it’s for a golf game, going to the footy, or walking from the station to work, umbrellas are a tried and trusted means of getting your logo seen. Colours and logos can add some enthusiasm to an otherwise dreary day, so think about how you can use your logo against something other than a black background. It’s not just golf umbrellas that do the trick either, branded café and market umbrellas grab people’s attention at various outdoor locations, while marquees for that outdoor event will draw guests to you and are an absolute lifesaver when the heavens open.
Keep your gear safe and dry
You’ve managed to keep yourself dry underneath your umbrella wearing a waterproof jacket, but there’s nothing worse than realising your bag is completely soaked through … as are all the documents, electronics, contents contained within. Rather than needing to pack the valuables into plastic bags before you venture outside, you can use a branded waterproof bag you received as a gift recently, to save the day.
There are a great range of waterproof bags that can keep your bag contents safe and dry. Choose from different sized backpacks, duffle bags, tote bags and even protective laptop bags.
Enjoy,
Diana
Diana O’Cobhthaigh, is the owner of Turnkey Promotions, boutique agency specialising in promotional merchandise and product development. Turnkey Promotions provides a helpful and consultative experience that is tailored towards our clients’ Branding, Values and Vision. Diana and Turnkey Promotions are focused on a partnership that delivers precision in planning, quality products and timely delivery.
Winter is coming: Prepare now for a winter sport promotional product campaign
Autumn is upon us and that means the winter sport season is just around the corner – exciting Rugby League, Rugby Union, AFL and Soccer games are starting to grace our screens – which means now is the perfect time to prepare a winter sports promotional campaign.
Over 75% of people keep a promotional product because it is useful, therefore, tying your brand and logo with a suitable product for the upcoming winter season is ideal because sports apparel and equipment is highly sought after and very useful.
Footballs, netballs, basketballs – if it’s a sport played with a ball, then you can get your branding on it. Kids (and big kids) love a new footy or netball and will use it for years to come, thereby providing your brand with maximum exposure. Whether it’s for having a game of backyard footy, or passing a ball around the office on a Friday afternoon, custom sports balls will be used again and again and more importantly, seen.
Branded sports apparel is also very popular, not only for those participating in sport but also those supporting their favourite teams or cheering their kids on from the sideline every weekend.
Winter sports apparel = versatility
In the USA due to intense winter weather, suitable winter apparel is in the top five of favourite promotional products and 50% of people own promotional winter wear! Despite our more temperate climate, Australia has a large range of winter promotional clothing items as it is very versatile, is worn outside where it’s visible to more people and a good quality jacket or coat will be kept for a long time.
You may not be a part-owner of the South Sydney Rabbitohs like Russell Crowe, but you can certainly use produce apparel from the same brand he did to produce a custom jacket for the Bunnies. Canadian based Stormtech’s range of apparel is available in Australia and they specialise in the latest technology in the apparel to suit all sorts of activities and climates.
Snow sport gear and apparel
The Australian snow season is also on the horizon and there are a number of different options that can make a big impact. Snowboards and ski gear are prized by frequent visitors to the snow – with the cost of such items just one reason why. A corporate gift targeting avid skiiers and snowboarders will ensure the branded gear gets used and your organisation is top of mind.
Enjoy,
Diana
Diana O’Cobhthaigh, is the owner of Turnkey Promotions, boutique agency specialising in promotional merchandise and product development. Turnkey Promotions provides a helpful and consultative experience that is tailored towards our clients’ Branding, Values and Vision. Diana and Turnkey Promotions are focused on a partnership that delivers precision in planning, quality products and timely delivery.
Your logo says a lot about your business. This post isn’t about creating your logo, as there’s plenty already published about design and colours on the web. Instead, let’s focus on where your logo appears on promotional products as the placement can make the difference between a remembered brand and one that’s forgotten quickly.
Understand your clients
Bigger is not always better, and the size of your logo on promotional products depends on the type of product you’ve chosen and the intended recipient. A corporate gift intended for executive level clients would only require a small or subtle logo so that it’s used more often and doesn’t detract from an individual’s personal style. Corporate gifts such as glassware, and office use gifts benefit from smaller, well-placed logos that catch the eye, but don’t detract from its use. Understanding your clients will make this decision much easier. Promotional products for outdoor use can obviously have a bigger logo so that they’re seen easily. Pop-up shade tents, tote bags, umbrellas and water bottles all benefit from larger logos.
Subtle and discreet
Discreet logos also add a touch of class and surprise to users when they’re found. A discreet logo on promotional products can also ensure your product is used more often, depending on the style of the user. Discreet or hidden logos work best on regularly used products as they reveal a brand when a product is in use. A logo on the inside or bottom of a coffee mug that can only be seen by the coffee drinker is one such example. Because of the extra thought you’ve put into where your logo appears, brand recall can be higher. Also consider placing logos internally, where only the user sees them – products that are regularly opened such as travel wallets and compendiums benefit from discreet branding.
Earlier this year, logos on active wear worn by Olympic teams in Rio competed for attention. A perfect example of good logo placement is the uniform worn by members of the US Gymnastics team. The Under Armour logo was expertly placed to capture viewer’s attention when medalists raised their arms in triumph. Even if your logo won’t be appearing on an Olympian (yet) choosing the best place for a logo on promotional gear can make a huge difference.
Of course, it’s a good idea to have your logo ready to go in a variety of different file formats to expedite the product design and ordering process (and we can also help you with this). We’ve shared some tips on which graphics work best . Your logo featured on promotional products is another touchpoint with staff and clients that extends from your office, website and social media accounts.
Enjoy,
Diana
Diana O’Cobhthaigh, is the owner of Turnkey Promotions, boutique agency specialising in promotional merchandise and product development. Turnkey Promotions provides a helpful and consultative experience that is tailored towards our clients’ Branding, Values and Vision. Diana and Turnkey Promotions are focused on a partnership that delivers precision in planning, quality products and timely delivery.
Walk down any city street on a rainy day and you will notice that half of the umbrellas popping up are branded with a logo, while the other half are plain black! There’s nothing like an umbrella with your logo on it to reinforce your brand. Whether it’s for a golf game, going to the footy, or walking from the station to work, umbrellas are a tried and trusted means of getting your logo seen. Colours and logos can add some enthusiasm to an otherwise dreary day, so think about how you can use your logo against something other than a black background. It’s not just golf umbrellas that do the trick either, branded café and market umbrellas grab people’s attention at various outdoor locations, while marquees for that outdoor event will draw guests to you and are an absolute lifesaver when the heavens open.
You’ve managed to keep yourself dry underneath your umbrella wearing a waterproof jacket, but there’s nothing worse than realising your bag is completely soaked through … as are all the documents, electronics, contents contained within. Rather than needing to pack the valuables into plastic bags before you venture outside, you can use a branded waterproof bag you received as a gift recently, to save the day.
Autumn is upon us and that means the winter sport season is just around the corner – exciting Rugby League, Rugby Union, AFL and Soccer games are starting to grace our screens – which means now is the perfect time to prepare a winter sports promotional campaign.
Logo size and placement matters!