Summer Vibes

Celebrating
Winter Vibes

Plant A Tree

Plant A Tree
Program

Posts Tagged ‘Marketing Planning’

Here’s My Tip – Break the Year into Quarters

You have your strategic plans, your 12 month plans, now put this to the side and focus on what you can make happen in the next 12 weeks. Sometimes we stay in the big picture and forget about the small things that can make a massive difference. They also keep the ship moving. We just want to make sure that’s it’s moving in the direction you want it to go.

Here are some questions to get you thinking about how you can make small changes in how you approach the year and create an edge that takes you beyond what you produced last year.   

  1. What do you want to achieve for the first quarter of the year? Two things. Customer growth, Value growth, brand awareness, internal morale, database growth, etc.
  2. Now take it a little wider and look at the remaining quarters, what are the 1 or 2 things you can achieve in quarters 3 & 4 that will make for an impactful 2018?
  3. How can you build on the customer experience through-out the year? You might break it down into, as an example: Quarter 1 – Education, Quarter 2 – Inspiration, Quarter 3 – Participation, Quarter 4 – Reflection
  4. How can you increase your knowledge of your customer? What do you know about them, what don’t you know about them? How can you find the answers? By asking, social media, research, etc.
  5. Is there an opportunity to improve your communication to your customer? Is your customer interested in what you are saying? Do they look out for it? Does it add value?
  6. What can you do around your brand to keep it fresh, contemporary and relevant? A brand will continue to grow if you water it. So keep watering it. It might not need a lot of water, but it still needs water.
  7. What systems in your business need to be refreshed? Systems could range from how you launch products to how you work with your agency partners. Shake them up, in a good way, to see how you can improve on last year and ignite a new level of momentum.

Key Event Days in 2018 – For your Marketing Calendar

This is to help you with your event planning for the year, whether it’s within your business or with your customers. Go low key or go all out. If you need any ideas around for promotional products, don’t hesitate to reach out.

  1. Australia Day: 26th January
  2. Back to school: 30th January
  3. Valentine’s Day: 14th February
  4. Chinese New Year: 16th February
  5. Australian Women’s History month: 1-31st March
  6. Worldwide Wildlife Day: 3rd March
  7. Start of Rugby season 8th March
  8. International Women’s Day: 8th March
  9. St Patrick’s Day: 17th March
  10. Australasian Promotional Products Association Tradeshow: 21st March
  11. Earth Hour 8:30pm: 24th March
  12. Easter: 30th March – 2nd April
  13. Harmony Day: 21st March
  14. National Youth Week: 31st  March-9th  April
  15. Administrative Professionals Day – 4th May
  16. Mother’s Day:13th May
  17. Word Refugee Day: 20th June
  18. End of Financial Year: 30th June
  19. International Youth Day 12th August
  20. World Humanitarian Day: 19th August
  21. Australasian Promotional Products Association Tradeshow: 22nd August
  22. Father’s Day: 2nd September
  23. World Gratitude Day: 21st September
  24. AFL Grand final day: 28th September
  25. World Teachers day: 5th October
  26. World Smile day: 5th October
  27. World Mental Health Day: 11th October
  28. United Nations Day: 24th October
  29. Halloween: 31st October
  30. Melbourne Cup Day: 6th November
  31. International Volunteer Day: 5th December
  32. Christmas: 25th December
  33. New Year’s Eve 31st December

Join our mailing list and be the first to know about new promotional products,
creative ideas and resources from TurnKey Promotions.