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Posts Tagged ‘Branding Innovation’

Not Just Another… Coffee Mug

A great all year round promotional product, hands down. And anyone and everyone loves a coffee mug.

Whilst there’s nothing wrong with a coffee mug with your logo proudly displayed, there are other creative ways you can decorate your mug, ensuring the user will love it.

Coffee mugs can come to life that your customers/clients/staff will love with a little bit of creativity. Things to consider:

  1. Size and weight of the mug
  2. Texture – shiny matte
  3. Material – ceramic, porcelain, china
  4. Number of colours to be printed
  5. Design
  6. Message
  7. Brand presence
  8. Print quality
  9. Price
  10. Delivery Date
  11. How will you deliver it to the receiver?
  12. Can you personalise it?
  13. Quantity and lead-time, with larger quantities custom designs can be produced offshore
  14. Decoration position, consider a lip imprint, decoration on the base or on the inside to reveal your message

Also think about the packaging. How will the gift be received? A bit part of opening anything is the anticipation. Also when working with breakables, plan for the rough handling, so you protect the product as much as possible.

With the increase in digital decoration, there are more options to print coffee mugs with full colour and personalisation … your staff will always be able to find their mug in the staff kitchen cupboard and who doesn’t love receiving a gift with their name on it!

Branding Appears Magically

A thermochromic coffee mug with a unique thermochromic coating, allowing the dishwasher safe wrap, around branding to appear ‘magically’ when hot liquid is added, and then disappear again as it cools. A bit of fun. And it is nicely presented in a black gift box.

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