The dust has only just settled from this year’s Roadshow, and we are still buzzing with inspiration!
Roadshow is a multi-city event organised by the Australasian Promotional Products Association (APPA), and serves as a crucial platform for suppliers to establish relationships with the hundreds of promotional product distributors who attend religiously each and every year.
The show is a feast for the senses, and gives distributors like TurnKey Promotions a unique opportunity to explore thousands of diverse products in a single day.
We are excited to share with you some of the best new products we discovered at Roadshow this year.
Innovation and Technology:
PowerFlex Retractable Cable Set Tangle-free charging on the go. Featuring a durable retractable design, this cable extends up to 100cm and neatly retracts when not in use, keeping your workspace and bag clutter-free.
Norton TWS Earbuds & Smart LCD Touch Screen The Norton Earbuds feature a personalised home page image on start-up, touchscreen controls, Active Noise Cancellation (ANC), Environmental Noise Cancellation (ENC), and Bluetooth version 5.4.
The Franklin Magnetic Watch Power Bank The Franklin’s sleek design features a 5,000 mAh magnetic power bank, built-in Type-C and Lightning cables, Type-C and USB ports, ensuring maximum compatibility with all devices.
The Pacific Magnetic Bluetooth Speaker Stand Using Bluetooth 5.3 for quicker and more stable connectivity, the Pacific delivers 360-degree surround sound audio quality, a breathing RGB lighting effect, and a transparent body that creates a vibrant atmosphere.
Lamar 4n1 15W Magnetic Wireless Charger This charging stand features magnetic phone charging in portrait and landscape orientation, a switchable tricolour nightlight and a detachable watch charger that can be used independently via any USB-A port.
INGENIO Arc Wireless Car Charger INGENIO’s clever car charger blends innovation with elegance to deliver quality performance on the road. Features 15W magnetic wireless charging and red/blue LED charging indicator lights.
Bags, Shoes and Accessories:
Custom Sneakers High-quality sneakers, completely personalised with your corporate logo, colours and materials. Made in Barcelona. MOQ 40 pairs.
Wallaby Neck Pouch Made from durable RPET 600D material, this versatile pouch can be worn across the shoulder or around the neck. Features two zippered compartments and an additional open pouch.
Bellroy Lite Cooler Carry This 10L insulated cooler bag by Bellroy is foldable, compressible and features a built-in bottle opener and seam-sealed waterproof interior lining. Made using recycled materials.
Bellroy 16″ Laptop Caddy Features of this sleek laptop caddy include a fold-down front pocket, two stretch mesh storage pockets, two mesh pen slips and additional storage space for bulky items.
Rollink Laptop Case Go Compact and light 5.5L laptop case with durable exterior hard shell, ensuring protection of your valuable items. Slash and cut resistant for added security.
Max Full Colour Fold-up Backpack Crafted from high-quality 210T polyester, this backpack is built to withstand the rigors of travel while remaining easy to carry. Full colour sublimation printing available.
Casual Unisex Watch with rPET Strap This quality watch features an ionic steel-plated alloy case, matt green dial, padded beige rPET nylon strap with white stitching, date function and is water resistant to 3m.
Writing Instruments and Surfaces:
Bio Plus rPET A5 Notebook This durable, hardcover notebook features 196 pages of recycled paper, a handy pen loop and snap-on magnetic closure. Available in 16 colour options.
Berliner Pen This twist-action pen is crafted from solid aluminium and features a self-retracting clip that folds away when the pen is in use, allowing for both comfortable writing and ease of insertion into a pocket.
Lux Stylus Pen and Torch More than just a pen, the innovative Lux device combines a matt finish aluminium pen, stylus and super-bright LED torch in one very stylish device.
Miscellaneous:
Trip Phone Lanyard Fast, 1.6m charging cable designed for convenience and security. Supports 60W 3A charging and features Type C to Type C fittings.
LED Compact Mirror The perfect blend of style and functionality, this touch-activated mirror features a built-in rechargeable lithium battery (400mAh) and three adjustable lighting modes- day, cool, and warm.
Equinox Recycled Aluminium Bottle Extremely lightweight, 600ml recycled aluminium drink bottle. Features push-button cap with locking mechanism and built in colour-matched carabiner.
To place an order or to enquire about any of these products, please contact TurnKey Promotions on 1300 153 707 or email info@turnkeypromotions.com.au.
TurnKey Promotions is honored and excited to be named a finalist in not one, but two APPA Award categories this year.
The prestigious APPA Awards for Promotional Products Marketing Excellence are the most coveted accolades in the promotional products industry, recognising excellence, creativity and outstanding accomplishments within the sphere of promotional marketing.
TurnKey Promotions is one of a small group of reputable businesses competing for the top prizes in the Business to Business and Made in Australia award categories this year.
Our work with Entegra Signature Solutions (pictured left) to devise a quirky, fun gift for top tier clients (comprised of a customised meat branding iron) earned TurnKey Promotions a nomination in the Business to Business category.
The creative thinking that inspired a project for client Rabobank Australia involving local manufacturing and customization of playing cards (pictured right) is the basis of our nomination as a finalist in the “Made In Australia” award category.
We would like to express our gratitude to both Entegra Signature Solutions and Rabobank Australia for entrusting us with their visions and allowing us to bring them to life.
Winners of the 2023 APPA Awards will be announced at the APPA Awards Gala Dinner on Thursday 31 August 2023. Stay tuned as we eagerly await the results!
We are very excited to share our latest exciting news…
Last week at the APPA (Australasian Promotions Products Association) industry awards night TurnKey Promotions came first place in the ‘Self Promotion’ Award category.
For the past three years we have been entering the awards and making finalist, but this is the first year we have taken out a first place in a category. We are ecstatic to receive this award and be recognised by the industry. This particular category had a lot of tough competition, which makes this victory even more rewarding.
THE AWARD ENTRY CRITERIA
To enter the award we were required to complete a written response of 300-600 words for each of the following questions, along with the inclusion of visual elements:
What was the company’s business goal and branding requirement to achieve KPI’s? Was it achieved and how did promo contribute to it being achieved?
The concepts, design, creativity or development or selection of products to meet the brand or campaign requirement and marketing strategy relevance.
How successful was the promotion or campaign?
OUR CAMPAIGN
The campaign that we submitted was our ‘Lets Roll Into 2019’ campaign, which was rolled out from February 2019.
The objectives of the campaign were to:
Recognise our clients and their value to our business TurnKey
Promotions Create an opportunity to connect with our clients.
Showcase a promotional product item that was new and interesting and marketable around a theme.
Make the meeting a planning session for the year ahead so we can put together an activity schedule and create ongoing opportunity to touch base with our clients in the lead up to their key events.
The campaign
We went for a high quality product, ‘Let’s Roll Bundleᵀᴹ, with personalisation, i.e. client initials. The classic vintage style with modern-day features, travel accessories bundle, we believed fit the brief. The significance of our gift was to associate the positive emotions of travel with TurnKey Promotions. But more importantly the gift symbolised the start of our journey in 2019.
THE RESULTS
We were clear about the objective of this campaign from the beginning: To increase the value of our existing clients by 20%, which we not only achieved but exceeded. Our scorecard was derived from January to May 2018 versus 2019 sales revenue.
The results continue to surprise us It has helped us significantly improve how we allocate internal resources to higher dollar valued clients versus lower dollar valued clients. This is a business model evolution… something we had previously realised, however this promotion pushed us into taking action.
Why we thought we should win
We wholeheartedly believe in the power of what we do and have first handedly experienced the results through this campaign.
Our clarity at the start of the campaign was fruitful in getting us to the successful result at the end. Synergistically the campaign underpinned the message of ‘planning in 2019’.
Not only did we achieve our short term goal of increasing sales revenue, but it has definitely set us up for 2019 and building on our client relationships.
Smiles and thank yous. It doesn’t feel like much, but it did take a reasonable amount of effort, particularly in respect to the personalisation and the inclusion of the activity schedule, and our clients were very appreciative. This makes working and running a business, purposeful, humbling and fun.
It’s our time to shine… for our clients! We really wanted to win this award to reinforce to our clients that they are important to us and they are partnering with a creative industry leader.
