We are thrilled to announce that the team at TurnKey Promotions have been recognised for their hard work and creativity at the 2023 APPA Awards, taking home the top prize in the Business to Business and Made in Australia award categories.
The APPA Awards, renowned for celebrating innovation, creativity, and outstanding achievements, bring together the best and brightest in our industry. The competition was fierce, with numerous exceptional finalists pushing the boundaries of what is possible. To be selected as winners amongst such remarkable talent is truly an honor.
The Business to Business award is a testament to the exceptional quality and impact of our promotional products and services. We take great pride in our ability to deliver tailored solutions that meet the unique needs of our B2B clients, helping them enhance their brand visibility, engage with their target audience, and achieve their marketing goals.
TurnKey Promotions received this award for our work with Entegra Signature Structures, a leading shed manufacturer in Australia, who approached our team with a brief for a unique promotional product to be gifted to some of their biggest clients. After extensive research we suggested the Meat Branding Iron as the perfect promotional gift, aligning with the livestock industry and aimed at keeping the Entegra brand in the minds of their most important clients.
TurnKey Promotions received the Made in Australia award for our work with Rabobank Australia to design and produce custom playing cards. This award in particular means a lot to the team and highlights our efforts to source, produce, and promote promotional products that are proudly made right here in Australia.
Thank you to both Entegra Signature Structures and Rabobank Australia for choosing TurnKey Promotions to help bring their ideas to life. We are extremely grateful for the collaborative relationships we have built and the shared vision we have with each of you. We look forward to continuing our journey with both of these valued clients to deliver extraordinary results.
We would like to extend our sincere thanks to APPA for this incredible honor and to all our team members, clients, and partners who have played an integral part in our success. We cannot wait to see what the future holds as we continue on this remarkable journey.
TurnKey Promotions is honored and excited to be named a finalist in not one, but two APPA Award categories this year.
The prestigious APPA Awards for Promotional Products Marketing Excellence are the most coveted accolades in the promotional products industry, recognising excellence, creativity and outstanding accomplishments within the sphere of promotional marketing.
TurnKey Promotions is one of a small group of reputable businesses competing for the top prizes in the Business to Business and Made in Australia award categories this year.
Our work with Entegra Signature Solutions (pictured left) to devise a quirky, fun gift for top tier clients (comprised of a customised meat branding iron) earned TurnKey Promotions a nomination in the Business to Business category.
The creative thinking that inspired a project for client Rabobank Australia involving local manufacturing and customization of playing cards (pictured right) is the basis of our nomination as a finalist in the “Made In Australia” award category.
We would like to express our gratitude to both Entegra Signature Solutions and Rabobank Australia for entrusting us with their visions and allowing us to bring them to life.
Winners of the 2023 APPA Awards will be announced at the APPA Awards Gala Dinner on Thursday 31 August 2023. Stay tuned as we eagerly await the results!
We are very excited to share our latest exciting news…
Last week at the APPA (Australasian Promotions Products Association) industry awards night TurnKey Promotions came first place in the ‘Self Promotion’ Award category.
For the past three years we have been entering the awards and making finalist, but this is the first year we have taken out a first place in a category. We are ecstatic to receive this award and be recognised by the industry. This particular category had a lot of tough competition, which makes this victory even more rewarding.
THE AWARD ENTRY CRITERIA
To enter the award we were required to complete a written response of 300-600 words for each of the following questions, along with the inclusion of visual elements:
What was the company’s business goal and branding requirement to achieve KPI’s? Was it achieved and how did promo contribute to it being achieved?
The concepts, design, creativity or development or selection of products to meet the brand or campaign requirement and marketing strategy relevance.
How successful was the promotion or campaign?
OUR CAMPAIGN
The campaign that we submitted was our ‘Lets Roll Into 2019’ campaign, which was rolled out from February 2019.
The objectives of the campaign were to:
Recognise our clients and their value to our business TurnKey
Promotions Create an opportunity to connect with our clients.
Showcase a promotional product item that was new and interesting and marketable around a theme.
Make the meeting a planning session for the year ahead so we can put together an activity schedule and create ongoing opportunity to touch base with our clients in the lead up to their key events.
The campaign
We went for a high quality product, ‘Let’s Roll Bundleᵀᴹ, with personalisation, i.e. client initials. The classic vintage style with modern-day features, travel accessories bundle, we believed fit the brief. The significance of our gift was to associate the positive emotions of travel with TurnKey Promotions. But more importantly the gift symbolised the start of our journey in 2019.
THE RESULTS
We were clear about the objective of this campaign from the beginning: To increase the value of our existing clients by 20%, which we not only achieved but exceeded. Our scorecard was derived from January to May 2018 versus 2019 sales revenue.
The results continue to surprise us It has helped us significantly improve how we allocate internal resources to higher dollar valued clients versus lower dollar valued clients. This is a business model evolution… something we had previously realised, however this promotion pushed us into taking action.
Why we thought we should win
We wholeheartedly believe in the power of what we do and have first handedly experienced the results through this campaign.
Our clarity at the start of the campaign was fruitful in getting us to the successful result at the end. Synergistically the campaign underpinned the message of ‘planning in 2019’.
Not only did we achieve our short term goal of increasing sales revenue, but it has definitely set us up for 2019 and building on our client relationships.
Smiles and thank yous. It doesn’t feel like much, but it did take a reasonable amount of effort, particularly in respect to the personalisation and the inclusion of the activity schedule, and our clients were very appreciative. This makes working and running a business, purposeful, humbling and fun.
It’s our time to shine… for our clients! We really wanted to win this award to reinforce to our clients that they are important to us and they are partnering with a creative industry leader.
