Why Promotional Products Work?

Australian marketers spend more than $1.34billion on promotional products each year …. despite the growth in digital marketing spend.

“69% of advertisers said promotional products increased brand interest and 84% it created more favourable impressions of the brand itself.” Australasian Promotional Products Association.

Why promotional products still work for the marketer?

• A way to position your brand, more serious, more fun, adventurous, innovation, etc.
• It helps to grow your brands perceived value, through association, partners, etc.
• If delivered correctly, you have a captive audience.
• It can be an inexpensive way of engaging and connecting
• It demonstrates brand creativity and effort.
• You go beyond tapping into one of the senses and therefore have a greater opportunity of engaging and creating memory.
• A lot of promotional products a kept and used by the receiver for years – creating engagement and personal memories with your brand.
• The creativity used to get a response is the key to increasing profits and promoting your brand.

Why promotional products work for the customer

• It’s physical. It tactical. People like to hold onto something. Evidence of this is all around us – people with their phones!
• They provide customers with an added benefit – not just you advertising your brand.
• If the synergy between customer, brand and promotional product is right, the customer will enjoy the association.
• Customers feel special when they receive a gift. The acknowledgement of being a valued customer feels good.
• Their impression of a company is more positive after receiving a promotional product.
• They are more likely to do business with a company after receiving a proposal product